Back to all whitepapers

Fashion commerce is the world as a shopping street


Until recently, you could easily find your way around the 9 Little Streets in Amsterdam. Now, you often just head home disappointed: too many tourists, expensive parking and not enough choice. Nothing against the 9 Little Streets, because we #loveit. Visit it by bike after opening hours, get help from a fashionista and you are guaranteed to find what you are looking for. But the concept of the 9 Little Streets is simply not scalable and is only reserved for the happy few. Nowadays, consumers are doing the research themselves and are a contributing factor in the direction that fashion brands are taking.

More Insights?

View all Insights

Personalize your experience

We use functional cookies to make the website work properly, analytical cookies to measure your behavior and marketing cookies for ads- and content personalization. We collect data on how you use our website to make our website easier to use, but also to tailor or personalize communication in advertisements, on our website or apps. Data collected through marketing cookies is also shared with third parties. By clicking accept you agree to this. More information? Read our cookie policy.