The reason digitalisation is such a hot topic right now is because you can’t escape it. Digitalisation, one of the first revolutions in business history, is the new reality. It has shifted many daily processes into a virtual arena. Your pool of potential customers just got much bigger. It’s not only targeting the people within a 5km radius of your business, it’s about reaching people worldwide. Moreover, you’re not alone in this. Every brand is trying to reach foreign markets. So, in this competitive and huge market, how do you stand out?