The loyalty platform concept relied on bringing supporters into a dynamic, character-driven world. To make this possible, we needed nine avatars, each reflecting a different background and personality, while remaining consistent with Inter’s iconic brand.

The non-negotiable constraint was time. With only 80 hours available for both creation and animation, a full manual CGI workflow would not work. We needed an approach that enabled rapid iteration, quick client alignment, and precise control over the final look.

We put visual AI at the center of the process as a way to explore options quickly and reduce the time between creative decisions.

Our workflow focused on three key areas:

RAPID EXPLORATION
AI allowed us to generate a wide range of avatar ideas in a short period of time. This made it possible to test multiple directions early, gather feedback quickly, and identify a shared visual language with the client.

CRAFTED FINAL OUTPUT
Once strong starting points emerged, our team refined them through detailed compositing and retouching. Many avatars were built by combining the strongest elements from different AI outputs, adjusting expressions, poses, clothing details, and proportions to create a cohesive universe.

FREQUENT ALIGNMENT
To keep momentum high, we set up quick but regular check-ins with Inter. This drastically reduced approval bottlenecks. Once the visual style and individual avatars were locked, we used AI-assisted tools to generate gesture loops and final stills.

The hybrid model allowed us to deliver high-quality assets at a pace that wouldn’t have been possible with traditional production. Our final nine avatars featured 540 stills and 34 gesture loops.

This project confirms that visual AI can play a meaningful role in final production, helping teams work faster without giving up creative control. It also laid the groundwork for future character-driven experiences across the loyalty platform and beyond.