Google Kids Space

Illustrating Google Kids Space

GoogleKidsSpace Case 07 1

Imagine a world where anything can be anything and your backpack could suddenly become a rocketship. Welcome to Google Kids Space – a world where kids can customise their own avatar and explore freedom of expression to reflect a real or future version of themselves.

Creating a diverse Kids Space

As part of creating the larger branding system for Google Kids Space,
HELLO MONDAY/DEPT® worked closely with Google to develop a character system that is optimised for customisation.

We created a diverse set of 1,000+ clothes and accessories that are linked to interests, popular culture references and guided by international specialists. In Google Kids Space, kids make the rules!

Avatar builder

Within the avatar builder, kids can customise their own avatar by choosing unique personal features, clothing and accessories, including country-specific attire or even a rocketship backpack.

Creating diverse and inclusive characters

Over 1,000+ personal features – including skin colour, hair styles, clothes and accessories – were created to give kids freedom of choice and expression.


Founding Partner, HELLO MONDAY/DEPT®

Anders Jessen

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