For improved web surfing
Billabong is known for its modern lifestyle clothing, the latest trends and cool accessories. The sports supplier also offers everything the fashion-conscious surfer, skater or snowboarder of today needs. As part of the Boardriders brand family, Billabong has already made the switch to the highly scalable e-commerce platform Salesforce Commerce Cloud with the help of Dept – like its sister companies Quiksilver, Roxy and DC Shoes before it.
Sporty online presence
In addition to the goal of riding the perfect wave and delivering breathtaking performance on its boards, a captivating, sporty online presence is also one of the must-haves for the trendy brand. Billabong, therefore, decided to redesign its online shop and placed its trust in the technical know-how of the Dept experts, who migrated the shop in the USA and Canada to Salesforce Commerce Cloud in a very short time.
In the fast lane with user-friendliness
A clear view is not only a must on a surfboard but also when shopping on the internet. Dept, therefore, decided to change the site’s user interface. The customer can now expect a clear and streamlined main navigation page, which only differentiates between a “men’s” and “women’s” section. Gender-specific garments and accessories then follow in the sub-navigation. Larger pictures and a clear design also create a uniform look.
In order to keep up with the fast pace of board-related sports, the “Quickview” function enables customers to make a quicker purchasing decision – thanks to a clear and compact display of the relevant product details. But the product detail pages also contribute to a better overview and all information required to make a purchase – such as price, available sizes, product reviews – are thus provided systematically and clearly. Alternative suggestions for further or similar products expertly round off the usability.
Content is King
Or so Bill Gates claims. In order to achieve greater success online, Billabong uses its blog, which is intended to improve how specific target groups are addressed and improve communication with customers. In addition, the integration of the blog increases the search engine ranking of the website and strengthens the brand experience and lifestyle of the brand. Sales campaigns and loyalty schemes also keep customers committed to the label and are also popular with customers.