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Online property purchase

decrease of bounce rate
increase of leads and page views

As the largest real estate developer in the Netherlands, BPD now provides customers with the option to view and buy a house online. Together with Dept, we help design an attractive platform that has made choosing and buying a home easier than ever.

Translating into a fully online customer experience

Choosing, furnishing and buying a house used to be complex and time consuming. Until now: together with BPD, we decided to translate the whole customer journey to an online customer experience. The result? Intuitive ‘area websites’ where users get all the information they need to make the right decision. On, for the first time ever, it’s even possible to digitally sign a purchase agreement!


The new platform is the result of an innovative digital service design process

The website of BPD evolves around attractive visuals and convincing copy. Navigation from area, to neighbourhood to house is incredibly intuitive. Via a preferences quiz, potential buyers are involved in the area’s development early on. The direct link between the custom frontend and the Salesforce backend makes it possible to show real time statuses of all homes. Extensive contact options are integrated for those who want to buy their new home with the help of an adviser. After the sale is made, the website remains the place to keep in touch with neighbours and BPD about activities or developments in the area.


The new platform performs considerably better than the old one. Both soft and hard KPI show a bounce rate on the new platform which is more than 10% lower; an average time on site of a minute longer; a doubled amount of pages view; and last but not least, a doubled amount of leads!


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