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Ada by DEPT® – a one-stop platform for every marketing challenge

Overview

The right technology and data to boost your business to the next level are readily available today. You just need to harness them correctly.

But that’s exactly where the challenge lies for most businesses: the organisation behind it all. From selecting and implementing the right martech solutions and creating a workflow in which these solutions work together, to processing customer data to create audience insights for better marketing.

In this whitepaper, we explore the challenges that CMOs face and explain the rise of the agency data platform. We also showcase Ada by DEPT®, our Agency Solution Platform which provides 50 best-of-breed point solutions that cover all of the CMO’s key activities: Media & Advertising; SEO & Content; Marketplaces; Data & Insights; Creative Automation; Financials & Admin, and 3rd party integrations.

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Google Analytics 4 Setup Checklist

Overview

Google Analytics 4 Setup Checklist – Everything you need to get a complete GA4 setup

Google Universal Analytics (UA) had been with us for almost 18 years before Google announced that Google Analytics 4 (GA4) will be taking over as their main analytics platform.

Time to get ready for the switch!

Download our GA4 checklist to make sure your new or existing GA4 property is configured correctly, enabling you to still collect all the relevant data once UA will be sunsetted on 1 July 2023.

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Navigating the cookieless world

Overview

As a result of consumer will, legislation and developments such as ITP, iOS14, and GDPR, the post-cookie world is nearly here. Businesses will be affected in some way at every stage of the cycle and across many industries. It’s time for marketers to dive into their data strategy and prepare for the new landscape.

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How to create a digital measurement framework

Overview

A Digital Measurement Framework (DMF) outlines how a company measures website performance, highlighting the most relevant KPIs, goals and targets.

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How to predict future demand to optimise your marketing effort

Overview

Many businesses encounter the issue of both over- and underselling and seek innovative ways to deal with that, as any of these scenarios could have a primarily negative outcome for the company. For example, in the recruitment industry, you do not want too little applications for a vacancy because this increases the probability that you cannot deliver new employees. On the other hand, in the travel industry, it costs money when a type of accommodation is not booked and thus left unrented. Additionally, you do not want to invest marketing budgets in vacancies or accommodations that will most definitely be filled or sold. Luckily, with demand forecasting, this can be avoided.

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How to thrive during this uncertain holiday season

Overview

We are currently experiencing an e-commerce boom, yet, according to eMarketer, retail sales in the US are expected to decline by 10.5%.

At the same time, e-commerce is assumed to grow by 18.0%. Now, usually, the holiday period is an important time to generate high sales volumes for numerous retailers. However, this year, due to lockdowns, social distancing measures and overall economic downturn, the next few months may be rocky. So how can your brand still survive and thrive during this holiday season?

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How can brands harness the power of WeChat

Overview

Originally, WeChat was launched in 2011 with the purpose of being a messaging application. Yet in six years time, it has quickly grown to become an all-encompassing digital ecosystem with over one billion active monthly users. This single application has transformed how people communicate, find information, shop, work and manage their daily life. Thus, there is no better digital platform to directly interact with the Chinese consumer than WeChat. But navigating this digital environment is quite challenging, thus how can brands best take advantage of this opportunity?

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