Performance Marketing June 25, 2020
Takeaway.com chooses Dept for next-level B2B e-commerce business
Just Eat Takeaway.com, the leading online food delivery marketplace, selected digital agency Dept to build and accelerate their new e-commerce platform for the partner services (B2B) department. Both parties are going to work together on migrating, building and designing the digital restaurant marketplace for their most important partners: the restaurateurs.
After merging with Just Eat earlier this year, Just Eat Takeaway became one of the biggest players in the food delivery market in Europe. As maintaining a solid relationship with restaurateurs is crucial, the meal delivery platform chose Dept as their full-service partner to realise the restaurant marketplace – from concept to building, design and migration to Commercetools. Dept has extensive experience in commerce for clients such as Bugaboo, Holland & Barrett, and Canyon.
The restaurant marketplace is a B2B solution in which data is used to support the business activities of restaurateurs and foster the partnerships. Dick Franken, Director Partner Services of Just Eat Takeaway.com: “The new e-commerce platform for our partner services allows us to fulfil our ambition to serve restaurateurs better with a scalable platform. This way, Just Eat Takeaway.com will become a genuine partner of restaurateurs, not only for selling but also for product purchasing. Dept is the perfect partner for this next step and ambition.”
Sarah Wubben, Operations Director at Dept: “We can’t wait to start this collaboration. Just Eat Takeaway.com and Dept fit together perfectly, as we share a limitless ambition, have a similar manner of working and an extensive digital knowledge. By serving restaurateurs as well as clients, there is an enormous amount of data and potential. We see many opportunities on the horizon to grow the meal service delivery ecosystem together, but for now, the primary focus lays on the successful migration.”