Connected TV (CTV) and over-the-top (OTT) media

Are you ready to take your brand’s digital advertising to the next level? Streaming service advertising like CTV and OTT are the way to go! These platforms offer premium content alongside ads, giving users an immersive experience. Plus, with extensive measurability, CTV and OTT is an essential part of any multi-layered, full-funnel media campaign.

With an estimated 80% of US homes having at least one connected TV device, and audiences increasingly cutting the cord, there’s a ton of potential buyers out there. And we can help you get your messaging in front of them!

Our approach to CTV and OTT advertising is audience-first, always testing, and focused on brand safety and ad fraud prevention. We believe in continuously refining audience targets through research, validation, and optimization, while also using creative and contextual alignment to make sure our buys are more efficient and relevant. And with our trusted playbook of offensive and defensive tactics, we curate inventory deals and partner with best-in-class technology experts to mitigate risks and ad fraud.

But the real magic of CTV and OTT is in the measurement. Unlike traditional linear TV, CTV offers various opportunities for marketers to measure and understand the full value of their campaign strategy. From cross-device conversion tracking and incrementality testing to brand lift studies and multi-touch attribution, our measurement expertise can help you see the impact of your digital advertising on brand sentiment, awareness, and direct response metrics. 

Complementary to connected TV (CTV) and over-the-top (OTT) media services:
Programmatic / Data and intelligence / Creative performance / Paid search / Paid social