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Guide to implementing design systems

Overview

The pressure to deliver seamless brand experiences across various digital touchpoints is stronger than ever. Design systems are the way to strengthen brand identity across your digital estate. Here’s a five-step guide to implementing one within your business.

Included in this longread is:

1. What is a design system?
2. Design systems in action
3. Five-step guide to implementation
4. Atomic design explained
5. Preparing for the future

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The secrets behind consumer demand

Overview

The secrets behind consumer demand takes you on a deep-dive into what separates a company from a brand. It shares examples of how applying the ethos of ‘human-first creativity, crafted by data’ can magnify your market position, define a better consumer connection and help you to penetrate new and existing markets. Not spending more, not hiring more, not even building more; just thinking differently. Jake shares how to turn your company into a brand.

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Personalise your digital product offering with a recommender system

Overview

Finding a product that fully meets the personal needs of every consumer is difficult – not to mention misplaced targeting that haunts customers for weeks after an online search. This is not exactly pleasant for consumers, but also not good for webshops, which miss out on a close connection and bond with both existing and potential customers. This can be fixed by providing personalised recommendations, both for products that are very similar to the initial search and for additional and complementary products. The solution? A recommender system.

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How the digital tourist is shaping the travel industry

Overview

Often times, when traveling, one can easily use 15 apps throughout the entire journey. From Google maps to airline-specific applications, Uber to get to and from the airport and throw in WhatsApp to keep in touch with colleagues. The customer journey related to traveling and the associated preparations is a long one, the number of touchpoints has increased and spans over multiple channels. However, we are the generation who plans, books and manages their travels online. Thus, how can (travel) companies better cater to this digitally connected generation, meet their evolving needs and simplify the customer journey?


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Latest advancements in the world of fashion commerce

Overview

New York City 5th Avenue is to shopping what Broadway is to theatre. Companies such as Bergdorf Goodman, Tiffany & Co, and Louis Vuitton used to line the streets and occupy some of New York City’s most prized real estate. Lately, however, the avenue’s glittery displays have been changing more rapidly as retailers come and go. Tourism has slowed down while online shopping has sped up making it harder for companies to justify empty spaces and sky-high rent. Though luxury brands are facing less pressure when it comes to e-commerce as their clientele is more niche, they still cannot survive without a digital strategy as consumers are taking charge. They are doing the research themselves and are a contributing factor in the direction that fashion brands are taking.

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