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The drivers of digital creative performance

Overview

It is often said that creative elements are the key to successful advertising. But what is the actual impact of creative elements on your advertising campaign, and how do you know which creative elements are the most valuable for your advertisement?

Meta has worked on its own solution called the Gamma Score – a creative insights tool that helps advertisers gain greater visibility into what elements of an advertisement drive the digital creative performance. To test this new insights tool and show its relevance, DEPT® and Meta partnered up. Together, we ran multiple creative analyses for clients like G-Star RAW, Paula’s Choice, and Upfield (Blue Band).

In this whitepaper you will learn more about the Gamma Score, and we will show you tips and tricks for working with this new solution.

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Creative Automation Report: More Power to Create

Overview

Technology has been transforming the creative marketing and advertising industries even before the pandemic accelerated the need for new approaches.

Now it’s time for brands to take the next leap forward and explore the opportunities presented by creative automation, developing an approach that combines a combination of creativity and technology to streamline production and augment the creative process so that the best ideas take shape faster. 

Featuring exclusive opinion pieces by eBay, Just Eat and Opendoor, this report will help explain why creative automation (such as creative assets at scale, dynamic advertising, and conversational marketing), is the future of digital marketing, and how it can help your brand to gain advantage.

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Building your digital brand

Overview

The reason digitalization is such a hot topic right now is because you can’t escape it. Digitalization, one of the first revolutions in business history, is the new reality. It has shifted many daily processes into a virtual arena. Your pool of potential customers just got much bigger. It’s not only targeting the people within a 5km radius of your business, it’s about reaching people worldwide. Moreover, you’re not alone in this. Every brand is trying to reach foreign markets. So, in this competitive and huge market, how do you stand out?

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