Beyond Artificial: The Real Work of Scaling AI
An invitation-only breakfast for brand leaders to turn AI experimentation into scalable impact, hosted by WFA beneath the trees in the DEPT Secret Garden.
Everyone’s experimenting with AI but far fewer are scaling it.
Everyone’s experimenting with AI but far fewer are scaling it. The gap is less about the technology and more about what sits underneath it – how the organisation is structured, who owns the decisions, how teams are incentivised, and whether your ways of working are fit to move at AI speed.
WFA members are invited to start their Tuesday with us at the DEPT® Secret Garden in an intimate morning of conversation, candour, and connection. You’ll hear directly from three global brands on how they’re taking AI from experimentation to scale, the lessons they wish they’d learnt earlier and the steps that you might take to drive meaningful impact post Cannes
By invitation only.
Your access to the Secret Garden
As friends of WFA, you’ll have a wristband for the DEPT® Secret Garden waiting for you. Consider this your spot in Cannes for the week. Drop in when you feel like it, stay as long as you like, we’ll be there. Here’s what to expect:
- Real conversations from industry and brand leaders. No panels for the sake of panels. Just honest takes on turning AI into real growth, redefining how teams work, and the next generation of creative thinking.
- A space that works. Built for real meetings, real connections, and time well spent away from the noise. Grab a coffee, wander through the garden, or find a quiet corner to keep a conversation going.
- A curated selection of Cannes must-haves at the DEPT® Souvenir shop, open from June 23-25, 12:00 – 13:00.
Full program details can be found here.