Grill’d, Australia’s favorite home-grown burger brand, saw its app recognized by The Australian Good Design Awards, in the Digital Design category for exceptional design and innovation. The app was launched last April, designed by lead digital agency DEPT®, and underwent a complete transformation focusing on enhancing user experience and efficiency.
The 2024 Australian Good Design Awards were unveiled today, showcasing the pinnacle of design excellence in a grand ceremony at the International Convention Centre (ICC) Sydney, attended by over 1000 distinguished guests from design, architecture, engineering, and business sectors. This year’s theme, “The Design Effect” underscored the crucial role design plays in shaping better products, services, spaces, and experiences while driving the transition to a more sustainable, less carbon-intensive future.
The Jury praised Grill’d App commenting: “Grill’d aimed to enhance their app platform’s user retention and satisfaction by addressing scalability and market demands. The project boosted competitiveness and user experience through meticulous design and strategic improvements. The Jury recognises this project for its professional execution and its alignment with market expectations. It is a prime example of how targeted design solutions can drive business success.”
DEPT® was in charge of designing the new Grill’d app, serving as a pivotal extension of Grill’d’s internal product, tech, and creative teams The backend architecture was re-engineered to eliminate redundant information handling, a simplified sign-up process, and an effortless selection of preferred burger combinations for the Favourites section.
“We’re so proud to see our design work for Grill’d recognized by the Good Design Awards. Working alongside the Grill’d team, we aimed to deliver an experience that was both sleek and easy to use, that continues to create engagement and connection with their customers and helps drive growth for their business“, said Evan Davey, Partner and SVP of Growth from DEPT®.
Rachel Wye, Managing Director of Good Design Australia, remarked, “This year’s Awards reflect the profound ripple effects that exceptional design can have on people, place, and planet. The projects honoured in these Awards exemplify how thoughtful design can drive meaningful change, not only enhancing user experiences and the way people interact with the world but also contributing to a more sustainable and prosperous future. The Australian Good Design Awards are proud to recognise the truly inspirational work that is being done across different design disciplines, sectors, and industries in Australia and overseas.”
The 2024 Awards highlighted excellence across 12 Design Disciplines, covering more than 32 Categories. The Awards recognise a diverse range of projects from Australia this year’s and were rigorously evaluated by more than 80 distinguished Jurors from around the globe, including designers, engineers, architects, and industry leaders.
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