eBay launches “Better than New” Black Friday campaign
Following its pre-loved fashion sponsorship of Love Island earlier this summer, eBay is continuing to demonstrate its commitment to driving more considerate shopping habits with a disruptive approach to Black Friday this year – ‘Better than New’.
Helping consumers make purchases which are better for their wallet and the planet, the marketplace is only promoting refurbished and pre-loved deals for Black Friday this year across all its marketing and onsite, including OOH, digital advertising, PR and creator content.
‘Better Than New’ targets eBay’s under 35 and core family audience. Cutting through the noise of Black Friday with an original proposition, line and overall branding, the campaign highlights through copy and hero assets why eBay offers a better choice financially and environmentally.
Eve Williams, Chief Marketing Officer, eBay UK said:“As customer mindset shifts this year to a greener focus, alongside financial pressures over Black Friday, eBay is perfectly placed to offer a better way to approach the retail moment. Elevating our current messaging of the eBay Way, ‘Better than New’ showcases our large inventory of refurbished, pre-loved and imperfect items offering customers more ways to shop the categories they want, at market leading prices and more sustainably.”
Synonymous with a desire for big discounts and deep deals, over the past few years there’s been a shift in consumer’s Black Friday shopping habits and mindset. New research from eBay found 52% of people will be shopping for second-hand or refurbished goods and consumers are intending to spend over £100 less on average than last year, as inflation bites and anxiety about the cost of living soars.
eBay data from last year also showed the nation’s appetite being ripe for this shift, as 8 out of 10 best-selling Black Friday deals purchased on the online marketplace were refurbished.
Conceptualised by digital creative agency DEPT®, eBay’s Black Friday deals are positioned as, quite simply, better than new and better for the planet.
The ‘Better Than New’ concept has intercepted shoppers in real life, through 3,700 roadside OOH panels, tactically positioned in proximity to tech and fashion stores, alongside large format digital OOH, disruptive print formats and radio and digital Audio, delivered by Media Com.
Across the Black Friday weekend, takeovers of social and digital platforms including Reddit, TikTok and Mail Metro to ensure eBay is front of mind when shoppers are deal-hunting.
Social activations across core channels have been activated by DEPT® for onsite; and PR by Weber Shandwick, drumming up the better ways, items and deals to shop this Black Friday.
Ali Mcclintock, Managing Director, DEPT®: “eBay is doing things differently, so we needed to do Black Friday differently too. With Black Friday hysteria sweeping the world, this was our opportunity to take a more provocative stand against this mass-market ‘new’ consumerism day. Because with eBay you can buy better than new and we’re primed to take a stand, helping customers find the best deals without it costing the planet.”
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Head of Marketing, Europe
DEPT® is Optimizely’s Customer Choice Partner of the Year
In 2021, DEPT® was recognised as an official Optimizely Platinum Partner in Europe for notable achievements in sales performance, product knowledge and implementation expertise. This year, DEPT® was named an Enterprise Solution Partner after outlining its ambition to become a leading global partner. The next honour follows: DEPT® is Optimizely’s Customer Choice Partner of the Year.
The annual Optimizely Partner Awards celebrates and recognises partners who go above and beyond to accelerate digital transformation for their customers.
With the Customer Choice Partner of the Year award, Optimizely recognises the outstanding quality of DEPT®’s software implementation and customer service. The global digital agency acts as an expert to help Optimizely users stay one step ahead and succeed in their digital ventures. With this year’s award, Optimizely recognises the high level of commitment with which DEPT® carries out future-focused projects.
With the motto “Big enough to cope, small enough to care”, DEPT® promises a deep understanding of the needs of its customers and tailor-made solutions. With the use of Optimizely’s software, DEPT® creates digital experience platforms and uses optimisation technologies and AI-supported personalisation for clients such as Bouygues Energies & Services and Jotun.
With a team of over 3,500 experts across 30 locations in 5 continents, DEPT® is one of the fastest-growing digital agencies in the world. By connecting the areas of experience, engineering, growth and creative, we accelerate the digital business of global brands such as Samsung, Douglas, Patagonia, Audi and many others.
Global Partnership Marketing Lead
Terence de Waard
eBay & DEPT® launch TCG ME at MCM Comic Con
From 28-30 October 2022, London played host to MCM Comic Con (Winter Edition); the convention that covers comics, television shows, movies and other forms of mainstream art and fiction. Based in the ExCel Arena, the UK’s largest flexible auditorium, the TCG ME exhibit covered over 1000,000m2 of event space. Multinational e-commerce company eBay – the home of collectibles – invited attendees to immortalise themselves as avatars within bespoke trading cards.
Celebrating so many universes
Collecting cards is a passion of many attending comic conventions, but they are always of existing characters. eBay, in collaboration with digital agency DEPT® offered attendees the chance to be the stars of their own story, immortalising their MCM Comic Con 22 experience within a personalised trading card. TCG ME was present for the weekend of Comic Con, and free to all attendees.
At eBay’s stand, participants were able to customise their cards by inputting their name and selecting their title (The Slayer, The Magnificent, The Trainer, The Sensei, The Trickster, The Answer, The Wanderer, The Messenger, The Treacherous) and to then choose from six different styles of avatar; RPG/MMO, Futuristic, Anime, Superhero Retro and Classic Adventure as well as their card design. The interactive photo booth then takes their picture and uses all of their content and image to create their personalised trading card. Each card received its own unique print number; this serial number ensures that users can guarantee their cards’ authenticity and adds collectability. If a participant was one of the first 100 people to create a card, their card reflected that. Each card was then printed on-site at the eBay stand, placed in a card sleeve to be worn on the Comic Con lanyard and taken home as a physical, personalised collectible. Each TCG ME user received a digital version of their card in an email which could then be shared across all of their social channels with the hashtag #ebaycomiccon22.
DEPT® developed a Snapchat lens to tease the activation and garner hype as well as an OOH plan, art direction and assets for the Custom House TFL takeover during Comic Con at Excel. Borrowing from the OOH designs, experience agency Experience 12 designed and created the eBay stand – ensuring a visual thread that ran throughout the work, online and offline. The development of TCG ME was possible through DEPT®s collaboration with tech suppliers, Noonah who developed the technology behind our concept following DEPT®s direction, creative concept and design/art direction.
The Snapchat lens was a huge hit. Live across the UK, it generated: 6.1M impressions, +216K shares (3.54% share rate), and an average camera play time of just over 23 seconds.
Eve Williams, CMO, eBay UK said, “Collectibles customers are a vibrant community of enthusiasts and we set out to bring their passion to life with TCG ME. Comic Con celebrates so many universes and it’s been an exciting challenge to ensure our concept is not only engaging on the floor, but transcends into digital and OOH channels.”
$54 billion spent on virtual goods
The world of gaming is morphing into what we’re now calling the metaverse. In 2021, 2.5bm chat messages were sent and 17m friendships were made on Roblox daily. Every year, $54 billion is spent on virtual goods in the metaverse. Over 50% of metaverse players use it to socialise. 60% of Gen Z and 62% of Millennials think how you present yourself online is more important than in IRL.
At the beginning of 2022, DEPT® launched their Web3 practice, to help brands into the Metaverse; a 360 service from consultation to delivery. The international digital agency is bringing global fashion brands into the metaverse, and creating bespoke virtual worlds to showcase real world and digital goods. Using Blockchain’s core technology for simple and secure transactions and management. Payment and treasury infrastructure to create the future of national digital currencies.
Lauren Chester, Head of tech, BYTE/DEPT® said “The metaverse is growing. Yes, it’s a minefield, but there are many fantastic opportunities for brands to integrate with this new world. Combining the physical and digital worlds together is an excellent way to do this. By using the essence of its business ‘trading’ and coupling this with Comic Con’s original roots, Comic characters, eBay’s TCG ME is able to bring these two elements together and appeal to fans past and present, creating content that is not only fun, but helpful and wanted”
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Head of Marketing, Europe
DEPT® wins the most awards in Lovie Awards’ history
Shortly after being named Agency Network of the Year by the Webby Awards, DEPT® is the Agency of the Year at the Lovie Awards for the second time, winning a record of 43 awards with clients including Amazon Prime, HAPE, Philips, and H&M.
Now in its thirteenth year, the Lovies honour the best of the European Internet across Websites, Apps, Mobile Sites & Podcasts, Social, Internet Video and Online Advertising. One of the world’s fastest growing agencies, DEPT® picked up 7 gold, 9 silver and 6 bronze awards. The projects were also popular with the public, securing an additional 21 People’s Lovie Awards. With a total of 43 awards, DEPT® is the most awarded agency in The Lovie Awards’ history.
“To be named both Agency of the Year at the Lovies and Network of the Year at the Webby’s in the same year is just mind-blowing,” said Dimi Albers, CEO, DEPT®. “We always try to do what hasn’t been done before to help our clients stay ahead, and the winning projects this year really showcase our pioneering work across Web3, commerce and tech. We’re super-proud of all the Depsters who get these amazing projects off the ground, and we thank our awesome clients who give us the opportunities to do what we do best.”
The award-winning projects
The unique Web3 experience the team created for fashion brand H&Mbeyond which turned their showroom into an immersive, virtual experience, won two Bronze Lovies and two People’s Lovie Winner in the Web3, NFTs & Metaverse categories for Best Brand Integration / Brand Strategy and Business, Fashion & Retail. HYPEWEAR by ABOUT YOU, the first online shop for digital NFT fashion, won the Silver Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Commerce, Finance & Governance, and a Bronze Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Best Innovation or Use of Technology.
The magical, branded immersive experience that digitally F-Cut, the customisation tool created for sustainable accessories brand FREITAG that enables customers to design their own bags from recycled truck tarpaulins, won a Gold Lovie and People’s Lovie Winner in Websites: Best Design – Aesthetic, and a Silver Lovie and People’s Lovie Winner in Websites: Retail & Shopping. The website and app that takes visitors on a personalised tour of the Mauritshuis art museum won a Bronze Lovie and People’s Lovie Winner in Websites: Art. The magical, branded immersive experience that digitally brings de Bijenkorf’s wonderful shopping experience to life, won the Gold Lovie and People’s Lovie Winner in Apps, Mobile & Voice: Best Visual Design for both DOGSTUDIO/DEPT® and DEPT®.
The “Made for everybody and every body” campaign created for Philips that promotes male body positivity won the Gold Lovie and People’s Lovie Winner in Social: Diversity, Equity & Inclusion. The humorous, festive campaign,“Felix & The Perfect Gift” created for bol.com won the Silver Lovie and People’s Lovie Winner in Advertising: Video Advertising Long Form. The campaign to promote bol.com’s ‘Big Toy-App’, which entertained children in an adventure to help Sinterklaas solve “The Mystery of the Missing Toys” and resulted in over 6.3 million interactive games played, won a Silver Lovie and People’s Lovie Winner in Apps, Mobile & Voice: Integrated Mobile Experience.
The innovative experience BYTE/DEPT® created for Amazon Prime for the launch of Without Remorse, which saw Twitch streamers taking part in a live, real life gaming experience, took home seven awards: the Gold Lovie and People’s Lovie Winner in Video: Best Narrative Experience; Silver in Advertising: Best PR Campaign; Silver and People’s Lovie Winner in Video: Live Experiences, and Bronze and People’s Lovie Winner in Video: Best Audience Integration.
DOGSTUDIO/DEPT® had a hat-trick of winners, with its stunning immersive experience for the Tomorrowland festival winning the Gold Lovie and People’s Lovie Winner in Websites: Best User Experience, and the Gold Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Conference, Festival or Party. For HAPE, the creation of walking, 3D, NFT HAPES won the Gold Lovie and People’s Lovie Winner in Websites: Best Use of Animation & Motion Graphics, and the Silver Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Entertainment, Gaming & Sport. And the digital version of the biggest event in the world, Virtual Expo Dubai, won a Silver Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Art, Culture, Music & Film.
Hello Monday (part of DEPT®), won the Silver Lovie and People’s Lovie Winner in Websites: Schools & Education for the truly innovative and engaging state-of-the-art digital exhibition experience it created for the Bartlett School of Architecture Summer Show.
Finally, DEPT®’s very own Meta Festival – the first 24hr event in the Metaverse – which featured 109 speakers, was broadcast across three timezones, and attracted 12,000 registrations from 109 countries, won the Bronze Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Best Community.
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Global Head of Marketing
DEPT® launches biggest campaign of the year for smart
Integrated communications team smart FLUX has developed the biggest campaign of the year for car brand smart Europe GmbH. Launching on 25 October 2022 under the statement “This is smart”, it marks the start of the pre-order phase for the new compact SUV, smart #1, which will officially launch in the European market at the end of 2022. The campaign shows how effective communication can be when creative, media, data and tech are combined.
An urban companion
smart, which is historically known for primarily solving parking problems in the city with its small vehicles, is transforming itself into a provider of intelligent, premium electromobility as it enters the compact car segment. To support this transformation, smart is radically changing its sales model and communication strategy to a customer-centric, data-based, and hyper-personalised approach. For this, smart relies on the communication group smart FLUX, which designs and controls the marketing for the European market. The latest campaign, “This is smart”, heralds the pre-order phase of smart’s first compact SUV with the main goal of generating pre-orders for the new vehicle. The campaign was devised and delivered by DEPT®, which is part of smart FLUX.
The campaign faces the challenge of bringing both the new brand positioning and the first member of a new product family closer to smart’s target group. Under the claim “This is smart“, the past and future of the car manufacturer are linked; the launch of the brand’s first compact SUV will show that smart’s well-known avant-garde and future-oriented spirit can be extended to different shapes and sizes. The campaign also positions smart on a cultural level as an advocate and promoter of progressive ideas that allow the target group to look to the future with optimism.
Björn Schick, Chief Experience Officer at smart Europe GmbH: “With “This is smart”, we are starting with the positioning of the smart brand as an ‘urban companion’, which also fully meets the zeitgeist of the modern, urban target group with a product like the smart #1. It’s about future-oriented and solution-oriented ideas that actively enrich people’s everyday lives, such as our digital key which can be shared with a network of friends and thus forms an approach to shared mobility.”
A brand experience that communicates the attitude of smart
DEPT® was responsible for the creative conception and production of the idea, as well as the development and execution of the full-funnel campaign architecture, which combines an effective media mix, a solid platform, the right tech set-up and data infrastructure into a holistic customer journey. The focus of the campaign is on modern digital formats, touchpoints and channels such as TikTok, Snapchat, YouTube, Spotify and Twitch.
Together, smart and DEPT® are also focusing on the expansion of creative automation technology, which enables the automated production of thousands of assets and, thus, the creation of hyper-relevant content for CRM, onsite and social media, as well as data-supported adjustments to the creative mid-flight.
Josephine Gerves, Managing Director of smart FLUX, DEPT®, said: “With this campaign, we want to connect with people who care about urban life, mobility and the environment, and who care about interacting with brands that tick like themselves. We have created a brand experience that communicates the attitude of smart; an attitude with which the target group can identify.”
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Head of Marketing, Europe
DEMO: the world’s largest open-air design exhibition
On October 6, DEMO – Design in Motion Festival – will take over 5,000+ digital screens across the Netherlands to showcase the best motion design work from across the world. After receiving over 5,300 submissions, this unique, public exhibition of creative work will feature 815 moving artworks by designers from 54 countries.
DEMO 2022 is the second edition of the festival that took over all digital screens at Amsterdam Central Station for an entire day in 2019. This year, all of the Netherlands will be turned into an open-air exhibition, with all digital screens at train stations, metros, motorways, petrol stations, airports, shopping centres, and streets showcasing moving artwork for 24 hours. Tours will be organised in Amsterdam, Rotterdam and Utrecht, where designers will provide explanations of the works. In the Royal Waiting Room at Amsterdam Central Station, a seminar will take place about the role of and importance motion design in this digital age.
The final selection of 815 works from 5,332 entries was made by a team of curators: Liza Enebeis, creative director of Studio Dumbar/DEPT® and initiator of DEMO; interdisciplinary designer Koos Breen; experimental motion designer Connor Campbell; creative coder Tim Rodenbröker, and 3D animation studio YONK.
The exhibition will showcase work by designers across the world including: Dirk Koy (Switzerland), ines alpha (France), Sucuk und Bratwurst (Germany), Wang & Söderström (Sweden), Yehwan Song (South Korea), BUCK Design (USA), Melissa Santamaría (Mexico), Hey Studio (Spain), Michiel Schuurman (Netherlands), Studio Feixen (Switzerland), PPPanik (Germany), Raman Djafari (Germany) and Hassan Rahim (USA).
The programme on all screens has been divided into nine themes, including ‘Happy Hour’, ‘Better than Real’, ‘Stranger Things’ and ‘Type Only’. The themes will be alternated by ‘takeovers’, during which the motion work of one designer will be highlighted simultaneously on all screens.
In the Royal Waiting Room at Amsterdam Central Station, DEMO has organised a publicly accessible programme featuring various talks about motion design. The program consists of renowned speakers including: Connor Campbell (UK), motion designer and known for brands such as Nike, Apple and MTV; video and installation artist, 3D animation studio YONK (Netherlands), working for META and the New York Times; Sander Sturing (Netherlands), lead creative coder at Studio Dumbar/DEPT®; web artist and designer Yehwan Song (South Korea), and Tim Rodenbröker (Germany), creative coder and educator.
All day, there will be tours at Amsterdam Central Station, Rotterdam and Utrecht, during which groups will be guided past digital screens by a motion designer explaining the work. The public programme and tours are free of charge.
DEMO is an initiative by Studio Dumbar/DEPT® in collaboration with Global. The digital screens were generously made available by Out of Home operators in the Netherlands. See demofestival.com for full details.
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Global Head of Marketing
An update on our #goodcompany mission
When we released the first-ever DEPT® Impact Report last year, we were still in the midst of our B Corp journey.
Since then, we’ve not only achieved B Corp certification, we’ve also been named one of the Best for the World™ B Corps in the Governance category – meaning that our score for Governance was among the top 5% of B Corps of our size.
But, as we said last year, that’s only the beginning.
Our journey towards becoming a #goodcompany continues, but with this year we’re very excited to share the progress we’ve made over the course of 2021 in our newest Impact Report.
Here’s a snapshot.
We’re bigger than ever, but still small enough to care. Following the addition of 10 exciting new DEPT® teams, our total number of Depsters jumped from 1,300 in 2020 to over 3,000 spread across 18 countries in 5 continents as of the time of this report’s release. Although we’ve nearly doubled in size, we’re still powered by the culture and creativity of a smaller agency.
Our 1% for good mission just got bigger. In 2021, 0.67% of our revenue was donated to charity or through pro bono work, up from 0.5% in 2020. That might not sound like much, but bear in mind that it’s not just our size that’s bigger than ever – our revenue is as well. And so is the 1% of our revenue we’re on a mission to give back, whether that’s through donation or pro bono work.
We’re confident we’ve established a better benchmark for our carbon footprint. Our footprint in 2021 measured just under 10,500 t/CO2, up from 5,500 t/CO2 in 2020. Given the impact of the pandemic on offices, travel, and commuting, however, we’ve always known that our 2020 footprint would be an outlier. In any case, we remain a Climate Neutral company, and have continued to offset the entirety of our footprint through our friends at Terra Neutra.
Gender equality is on track. The percentage of women at DEPT® has increased from 42% to 46% and we’re confident that we’ll reach 50% in 2022. Additionally, 42% of DEPT® managers identify as women or nonbinary – meaning we’ve achieved the incremental goal of 40% we set last year!
Other aspects of DE&I – including race, ethnicity, and sexual orientation – are making steady progress. While challenges with our previous people data system prevented us from collecting data on these aspects of identity last year, we’ve already made the switch to a better system. Furthermore, we’ve come to realise that DE&I looks different depending on the country or region of the world we’re working within. We’re now pivoting toward a series of regional DE&I Strategic Planning processes, assisted by global initiatives like anonymous recruitment.
Helping other good companies do more good. Our work pioneers tech and marketing to help brands stay ahead. But we specifically want to make sure our pioneering work is helping purpose-driven companies achieve their missions of creating a more sustainable, equitable, and inclusive world. To that end, over the course of the past year, 8.6% of our revenue came from purpose-driven work and we completed 99 impact projects.
As the world evolves, we’re determined to evolve with it in a positive way.
View the full 2021 Impact Report.
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Global Impact Manager
Take a peek into the future of commerce, customer journeys and more at DEPT® Commerce Day
On Thursday, 13 October, leaders across a range of industries, including retail, fashion and consumer goods, will gather to share insights about the future of commerce at the virtual DEPT® Commerce Day. From evolving customer journeys, the cookieless world and the rise of Web3, the event will explore the opportunities and challenges for how brands attract, engage and retain customers both today and in the future.
Speakers for the virtual event include leaders from Gucci, Inter Milan, eBay, Vogue Business, FREITAG, C&A, Design Holding, Electrolux, Magasin and more.
“There has never been a more exciting, yet challenging, time to be in commerce,” said Jonathan Whiteside, Global SVP Technology & Engineering at DEPT®. “The tech platforms that are powering commerce continue to evolve at lightning speed, consumer demand for personalised omnichannel experiences is stronger than ever, and the emergence of Web3 has created added complexity, along with massive opportunities, for innovation. Brands must make bold decisions and embrace how dynamic commerce has become. DEPT® Commerce Day will bring together brand leaders who are embracing change and inspiring the experiences of tomorrow.”
The virtual event will be centred around several key themes, including:
- Technology – Discover the tech that is dominating commerce in 2022 and beyond, from leading commerce platforms to headless solutions, composable commerce and more.
- Marketing – Learn how to build an omnichannel commerce experience for today’s consumers, discover how leveraging creative automation can help brands to scale campaigns at speed, unearth the top tips to maximise marketplaces, and be inspired by social commerce strategies.
- Web3 – From metaverse experiences to NFTs, learn how Web3 technology is shaping the future of commerce.
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Global Head of Marketing
Vote for DEPT® at the Lovie Awards 2022
It’s a record year for DEPT® at the 2022 Lovie Awards, with 22 award nominations and 11 shortlisted projects. Named Agency of the Year at the Lovies in 2020 and Global Network of the Year at the 2022 Webby awards, DEPT®, BYTE/DEPT®, Dogstudio (part of DEPT®), and Hello Monday (part of DEPT®) are celebrating a bumper year of Lovie recognition.
From the virtual world we created for H&Mbeyond., the magical digital experience we crafted for Bijenkorf, the inclusive campaign for Philips, and the live video experience for Amazon Prime, this year’s nominations span websites, Web3, advertising and apps. Nominated clients include HAPE, Philips, Freitag, H&M, HYPEWEAR by About You, Bol.com, Amazon Prime, Tomorrowland, Virtual Expo Dubai, Bijenkorf, Mauritshuis, the Bartlett School of Architecture, and our very own Meta Festival.
In addition to the award nominations, DEPT® was also acknowledged in the official shortlist for ten categories with our clients Jaeger-Lecoultre, Tomorrowland, Virtual Expo Dubai, Hyperwear by About You, Bijenkorf, Bol.com, Mauritshuis and Freitag.
Vote for your favourite DEPT® entry!
Voting is now open till October 6 and winners will be announced later in the month.
- Amazon Without Remorse, BYTE/DEPT®: Advertising in Best PR Campaign; Video in Live Experiences; Video in Best Narrative Experience; Video in Best Audience Integration
- H&M – A unique Web3 experience for H&Mbeyond.: Web3, NFTs & Metaverse in Business, Fashion & Retail; Web3, NFTs & Metaverse in Best Brand Integration / Brand Strategy
- HYPEWEAR by ABOUT YOU – the first online shop for digital fashion: Web3, NFTs & Metaverse in Commerce, Finance & Governance; Web3, NFTs & Metaverse in Best Innovation or Use of Technology
- HAPE PRIME, Dogstudio (part of DEPT®): Websites in Best Use of Animation & Motion Graphics; Web3, NFTs & Metaverse in Entertainment, Gaming & Sport
- Philips: Made for everybody and every body: Social in Diversity, Equity & Inclusion
- Tomorrowland, Dogstudio (part of DEPT®): Websites in Best User Experience; Web3, NFTs & Metaverse in Conference, Festival or Party
- FREITAG F-Cut: Websites in Best Design – Aesthetic; Websites in Retail & Shopping.
- Meta Festival 2022: Web3, NFTs & Metaverse in Best Community
- Virtual Expo Dubai, Dogstudio (part of DEPT®): Web3, NFTs & Metaverse in Art, Culture, Music & Film
- Bol.com – Felix & The Perfect Gift: Advertising in Video Advertising Long Form, Mystery Box – Apps, Mobile & Voice in Integrated Mobile Experience
- Bijenkorf (Amaze & Admire): Apps, Mobile & Voice in Best Visual Design
- Mauritshuis (Site + Audiotour): Websites in Art
- Bartlett School of Architecture Summer Show, Hello Monday (part of DEPT®): Websites in Schools & Education
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Global Head of Marketing
DEPT® is recognised as a Best Workplace in Europe
Great Place to Work®, the global authority on workplace culture, has ranked global digital agency DEPT® 29th on the Best Workplaces in Europe list in the Large Organisation category.
The list is based on confidential survey data representing 1.4 million employees from over 3,000 companies across 37 countries in Europe. The survey assesses employee experiences of trust, innovation, company values, inclusivity and leadership. The results indicate that over ninety per cent of DEPT®’s employees would strongly recommend the company to family and friends.
“Congratulations to the Best Workplaces in Europe for putting the well-being of their employees first,” said Michael C. Bush, Global CEO of Great Place to Work®. “During a challenging time for the region, these companies created equitable workplaces by providing flexibility and supporting their employees through strife.”
Founded in Amsterdam in 2015, DEPT® has quickly grown across the globe, from 150 people in The Netherlands to more than 3,500 people in seventeen countries across five continents. “Despite growing super-fast, our culture is always to be ‘big enough to cope, but small enough to care,” said Dimi Albers, CEO at DEPT®. “We work hard to make sure every Depster feels part of the family. We know we can always do more, but being named as a Best Workplace is a great sign that we’re on the right track.”
The digital agency has been a certified B Corporation and Climate Neutral Certified since 2021, and has extensive DE&I and educational programs for its employees. “We’re dedicated to being not only the best agency in the world, but for the world too,” said Marjan Smit, VP Regional Head of People & Culture at DEPT®. “We listen to our people, and are always working hard to improve our processes, benefits and employee experience. Receiving a spot in the Best Workplaces in Europe is an incredible achievement we hope to keep up for years to come.”
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Global Head of Marketing
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