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Leveraging content, personalization, and AI at scale

Yash Mody
Yash Mody
CTO – APAC & DEPT® Adobe Practice
4 min read
28 May 2024

In this DEPT® talk, Adobe experts walk through the latest product and workflow updates from Adobe Summit 2024, what they mean for brands, and how we’re helping Adobe clients leverage content and personalization at scale.

Adobe experts

Meet the panelists

Yash Mody

CTO, DEPT® Adobe Practice

Passionate CTO specializing in Adobe Experience Cloud at DEPT®, driving innovation and success through expert development, deployment, architecture, integration, audit, and sizing of cutting-edge solutions like AEM, AEP, Workfront, ALM, and other products and crafting seamless APIs that empower MarTech teams to take control. APIs built with the utmost security, using a pragmatic rest approach and an outside-in perspective, ensuring minimal deployment when changes are made. Leveraging SHAFT (API management solution), we create robust APIs that pave the way for streamlined operations.

Proud Chief Architect of SHAFT, a near-no-code API management platform trusted by numerous enterprises. With SHAFT, businesses can optimize their API management processes and unlock unparalleled efficiency. Defining captivating e-commerce journeys for significant enterprises, enabling them to thrive in the digital landscape and provide exceptional customer experiences.

Oleg Sidorenko

Senior Adobe Solutions Consultant

Oleg is a seasoned digital experience architect, consultant and marketing technologist focusing on Adobe solutions. His expertise spans content and asset management, commerce, customer lifecycle marketing, data management, and activation, analytics, and personalization. After working as a creative software consultant at Adobe in the early 2010s, he graduated to the agency world of digital marketing and experience management with clients in consumer electronics, automotive and racing, retail, insurance and banking.

With 25+ years of experience in most project roles and 15 expert certifications by Adobe across Experience Cloud, Creative Cloud and Document Cloud under his belt, Oleg blends extensive technology expertise with a deep understanding of business drivers, challenges and digital strategy. Oleg speaks the same language with CEOs and CMOs as well as with designers and developers, making sure that DEPT’s solutions for Adobe clients reach their business goals and are future-proof and optimized for performance and user productivity.

Praveen Sadhineni

smart Europe GmbH

As a Lead – CX CoE at smart Europe GmbH, Praveen’s main responsibilities are to provide expert advice in customer experience & customer journey to the business, and  optimal usage of Adobe Experience cloud technology.
Praveen also manages strategic partnership engagement with Adobe and Business partners. 

Praveen lives with his young family located towards North of Munich, Germany, which provides a great opportunity to be close to nature, meadows and lakes and also enjoy traditional Bavarian culture.

We help brands leverage Adobe

As a global digital agency and Platinum Adobe Partner, we have a track record of helping brands leverage Adobe. Our 500+ Adobe team comprises designers, developers, marketers, and analysts who are passionate about the platform and what it can do for digital businesses. 

We can help you maximize your investments in Adobe solutions and strategize, scale, and personalize experiences. And with broad expertise in AI, we can help you shape and ship innovative AI strategies. 

We’d love to see you on the other side of the screen!

More insights


CTO – APAC & DEPT® Adobe Practice

Yash Mody