DEPT® Growth Marketing Week 2023
Growth Marketing Week brings together industry experts, business leaders, and marketing pros to uncover the strategic insights marketers need to drive growth, stay on the cutting edge, and prepare for 2024.
DEPT® Growth Marketing Week
Meet the speakers
Marketing & Brand Development Consultant | Former Senior Vice President & Head Of Marketing at Atlantic Records
Nina Webb has spent 20+ years at major record labels in New York City as a Leader, Marketer and Artist Brand Developer for a large variety of artists, from platinum level to new and developing. Her passion is working closely with artists and teams to create their authentic brand, find a balance between “art and business” and build campaigns around it. She has a deep understanding of operations at record labels, within the music industry and what it takes to build long-term artist relations strategy.
Global Head of Strategic Partnerships at Spatial
With over two decades of leadership in shopper marketing, experiential production, and tech, Gianna Valintina has carved a distinct niche, leading groundbreaking experiential campaigns for industry titans such as PepsiCo, the NFL, Nike, and iHeart Media. Her tenure as National Director of Experiential Marketing for OmniCom agencies TracyLocke & Haygarth saw Gianna mastermind award-winning campaigns like ‘Pepsi: Cola Truce’ and ‘LEGO: Barcelona’, and the forging of pivotal PepsiCo partnership launches for JetBlue along with SoFi and Eagles Stadiums.
Founder at Eat Big Digital
Lawrence is an Entrepreneur, Speaker, and Chief Technology Officer. His passion is creating software and using technology to enable creative ideation. Most recently, he was the Chief Technology Officer for Barbarian, the award-winning Advertising Agency, and has also worked alongside Gary Vaynerchuck as the Head of Technology for VaynerMedia. His remarkable career has spanned two decades and has included an impressive roster of award-winning digital work including a Cannes Lion for Pepsi’s Refresh Everything campaign. Lawrence regularly speaks on the ripple effects of A.I., culture, and technology especially as they relate to the intersection of creativity, and innovation.
Head of Digital Sales & Marketing at Matas
Peter is a dedicated marketing professional with over 20 years of online marketing experience and a proven track record of successful projects, from initial concepts to implementation and follow-up. He possesses the ability to build motivated teams with strong problem-solving skills. Throughout his career, he has worked hard to achieve his goals and consistently goes the extra mile to ensure success.
Marketing Automation Lead at Ørsted
Experienced marketing automation leader, developing global marketing teams in demand generation, marketing automation, and empathy-driven messaging. Named top 25 global B2B marketers by Salesforce in 2018. Salesforce Marketing Champion since 2020. Author of the top-selling book “Your Marketing Automation Journey”, Brian provides vision, strategy, and leadership to raise the level of innovation and development in all aspects of the prospect journey from lead generation to retention.
Group Head of Media at RVU (Confused.com, Zoopla and USwitch)
Gareth has spent the last seven years at Confused.com overseeing media strategy, brand partnerships, promotions, customer insight and marketing planning. He’s been actively involved in the company’s growth during this period and has been recognised for his contribution to Confused.com’s successful ‘Confusion to Clarity’ campaign’. Following the acquisition of Confused.com by RVU, Gareth now heads up the group media function across Confused.com, USwitch and Zoopla. Prior to working client-side, Gareth’s background was in performance and brand roles at media agencies including Zenith.
Manager Programmatic & Paid Social at Foot Locker
Nikolay Zelyamov is a Paid Media Manager at Foot Locker with over five years of experience in Paid Social and Programmatic. He served in roles on both agency and client sides, which gives him plenty of experience in the field. Currently, he is dedicated on growing the sneaker culture with the help of his team.
Global Principal, Brand Digital & Social Media, Just Eat Takeaway.com
Naturally positive, highly motivated, and driven by results. Named as one of Campaign Magazine’s faces to watch in 2020. Currently working at Just Eat Takeaway as a Global Principal, Brand Digital and Social Media across 18 markets.
SEO Manager at KPN
Robert Rooijakkers is a SEO Manager at KPN and a passionate advocate of growth through innovation. In his role, he’s responsible for maximizing KPN’s brand visibility. He’s woven a remarkable career in the digital industry, showcasing his expertise in SEO, Journalism, Web Design, Social Media, and Online Marketing. As a connector, he spots opportunities and links it across digital channels to achieve KPN’s online success.
Global SVP Clients & Managing Director Berlin at DEPT®
With experience in leading businesses in five countries, Tobias Cummins is DEPT®’s Global SVP of Clients and Managing Director in Berlin, responsible for business development across EMEA. Previously, as Managing Director of BYTE/DEPT®, Tobias oversaw expansion into New York and nurtured key relationships with major brands like Spotify, Google, and Twitch.
Director of Business Development at DEPT®
Gesine Meitler, Director Business Development & Partner at DEPT®, is a digital expert in commerce, innovation and customer experience and responsible for business development at DEPT® Germany since 2021. She has been part of the market launches and distributions of new services, such as Live Shopping, AI, Web3 and Virtual Spaces. From 2012 to 2021 Gesine Meitler launched numerous e-commerce and digital projects in the fashion, beauty and lifestyle sector at DEPT® for clients including Douglas, adidas, Birkenstock and Marc O’Polo, managed interdisciplinary skilled project teams, securing lasting brand success.
VP of Growth Europe & Partner at DEPT®
Erwin has been with DEPT® over 13 years and brings his background in growth marketing to help clients with full funnel challenges and solutions. He helps local and global brands define their roadmaps through a lens of growth for their businesses and has helped clients like eBay, Netflix, Foot locker and Reckitt to name a few.
In his current role as VP of Growth Marketing EU he helps the teams across Europe to answer client briefs, implement innovations and focuses on forward progress of this service line within DEPT®.
Growth Director – UK at DEPT®
As DEPT®’s Growth Director in the UK, Molly leads a team in developing in strategies that blend the best of brand, performance, data and technology to deliver demonstrable growth for clients. With experience both in-house and agency side, Molly has experience across a vast range of industries as well as working with household brands including McDonald’s, Just Eat, Aldi and Holland & Barrett.
Managing Director UK at DEPT®
With more than 20 years’ experience in the digital industry and five years at DEPT®, Alicja has vast experience and expertise in the efficient and effective delivery of high quality assets at scale. She oversees key client relationships with major brands including eBay, Uber, Ancestry and Opendoor, setting them up for success.
Managing Director, Personalised Content at DEPT®
As Managing Director of DEPT®‘s personalised communication function, Adam has more than 11 years’ experience working with brands including eBay and Uber and is a specialist in establishing and augmenting multinational teams to drive results for clients.
Principal Paid Advertising at DEPT®
Alec has nearly a decade of advertising experience, specialising in ecommerce and retail media. He has created and run multi-country + multi-marketplace retail media strategies for brands in numerous categories globally. He now serves as DEPT®’s go-to person for anything retail media.
Vice President, Client Services at DEPT®
Lindsay has over 13 years in the creative advertising industry. She leads the Account and Project Management team, and the portfolio of clients that we service at DEPT® Marketing Creative. Her work has spanned from traditional to digital pioneering and brands from retail and CPG to sports entertainment and tech platforms, earning a Lion along the way with the coveted OREO cookie.
Join us virtually!
A new year is around the corner and marketers everywhere face a unique challenge: driving growth while navigating increased competition in an uncertain economy.
Despite these obvious challenges, it’s a really exciting time for growth-focused marketers. Emerging tech like generative AI has the potential to change everything about the way brands reach and engage with their audiences. New channels, creative styles and creative automation are making it possible to increase efficiency with reduced spend. And, there is more opportunity than ever to leverage data to stay ahead of your competition.
Don’t miss out! Join us virtually from anywhere in the world!
9:40 – 10:04 am CET
Nikolay Zelyamov, Footlocker
10:05 – 10:30 am CET
Robert Rooijakkers, KPN
3:30 – 3:35 pm CET
Gesine Meitler, DEPT®
Tobias Cummins, DEPT®
Welcome & Intro
3:35 – 3:50 pm CET
Lucas Seiler, Mars
Tobias Cummins, DEPT®
How Sales and Marketing win Retail Media together: Fireside Chat with Mars
3:50 – 4:00 pm CET
Incrementality – Measuring impact of advertising and retail media on total sales
4:00 – 4:15 pm CET
Alec Burns, DEPT®
The Advertiser x AI relationship: Coaches, not craftsmen
4:15 – 4:35 pm CET
Adrian Klie, BrewDog Germany
How BrewDog became the fastest growing brewery in the world
4:45 – 5:45 pm CET
Louise Jongen, Salesforce
Bob Briski, DEPT®
Crawl, walk, run; how to get started with AI
3:35 – 4:10 pm GMT
Victoria Gold, Just Eat
Toby Foy, eBay
Gareth George, RVU (Confused.com, Zoopla and USwitch)
Molly Deaville, DEPT®
Synergy over silos: taking a unified approach to growth
12:00 pm ET
Lawrence Edmonson, Eat Big Digital
Gianna Valentina, Spatial
Lindsay Kennedy, DEPT®
Pioneering the Future of Social Media
What to expect
The time is now to pioneer a future where marketing transforms brand-consumer communication into positive, impactful interactions, boosts customer value and fosters sustainable growth.
But here’s the million-dollar question: How do you connect all these dots into one unbeatable full-funnel strategy?
Join us for Growth Marketing Week, where we’ll share the latest examples and lessons learned by marketers to grow their businesses. From uplifting brand recognition to outperforming performance marketing and boosting loyalty, we’ve got you covered. Get the insight you need to inform your own full-funnel strategy with industry-leading experts and immerse yourself in discussions covering key themes, including:
Fueling growth through pioneering media, how future-ready brands propel business growth at every consumer stage while balancing traditional digital media with the power of creativity and irresistible content on platforms like TikTok, Reddit, DOOH, VOD, and Twitch.
The data & AI revolution, how some of the biggest brands in the world are using cutting-edge tech to leverage historical data, business performance, and real-time behavioral changes to create truly personalised marketing campaigns.
Building lasting connections, how top-notch loyalty and CRM strategies create meaningful customer connections that span the entire customer lifecycle and create a loyalty that stands the test of time.