DEPT® Growth Marketing Week 2023: Amsterdam
Growth Marketing Week brings together industry experts, business leaders, and marketing pros to uncover the strategic insights marketers need to drive growth, stay on the cutting edge, and prepare for 2024.
DEPT® Growth Marketing Week
Want to level up in today’s unpredictable economy? The key is to uncover the media magic of tools and tactics like Reels, retail media, TikTok, AI, and creative automation to cut costs and fuel growth – at the same time. When experience is king, merging performance with top-notch content is the name of the game. The challenge? Creating an unbeatable full-funnel strategy.
At our Amsterdam event on November 7th, we will learn from KPN and Foot Locker as they explore everything from pioneering media, to the AI revolution and building lasting connections.
Extra: By attending in person, you’ll also have the opportunity to join interactive sessions on creative automation, influencer marketing, and cookieless data strategies, while networking with industry colleagues and over freshly brewed coffee. Select your preference in the sign-up form for a chance to participate in these exclusive breakout sessions.
This local event is part of the global DEPT® Growth Week 2023 – hosted in five major cities around the globe. You can tune in daily for exciting growth insights via live stream – no matter where you are. For the full scoop, hop over to the global event page.
Meet the speakers
Robert Rooijakkers
SEO Manager at KPN
Decoding the secrets of brand exposure: SEO and data unveiled
Increase brand visibility through SEO and data, explore the importance of staying competitive, and capitalize on opportunities on other websites to boost web traffic – all while accepting the challenge of not always ranking first
Nikolay Zelyamov
Manager Programmatic & Paid Social at Foot Locker
Media excellence and the power of automation
Personalize your content to capture attention and spark conversation – resulting in improved outcomes for paid media campaigns. Nowadays automation tools like Meta’s campaign manager and ad creative automation, and rapidly testing your content, can help you deliver optimized messages to the right audience – and thrive!
Erwin Bossers
VP of Growth Europe at DEPT®
Introduction Growth Marketing
Erwin has been with DEPT® over 13 years and brings his background in growth marketing to help clients with full funnel challenges and solutions. He helps local and global brands define their roadmaps through a lens of growth and has helped clients like eBay, Netflix, Foot Locker and Reckitt. In his current role as VP of Growth Marketing EU he helps teams across Europe to answer client briefs, implement innovations and focusses on forward progress of this service line within DEPT®.
Nelleke van Grinsven
Media Director at DEPT®
Ever-changing media landscape and complex shopper journeys
Optimize your strategy as media consumption becomes increasingly fragmented across various digital platforms. This transformation influences our approach to understanding and leveraging shopper journeys, now influenced by the growth of marketplaces, social commerce features, and more.
Anneloes van Vugt
Head of Content at DEPT®
Creative personalisation at scale
Discover how to craft highly relevant ads without overspending on production or time, focusing on solving production challenges, balancing broad targeting with personalized content, and achieving cost-effective, high-performing ads.
Cristian van Nispen
Data Director at DEPT®
Becoming AI-ready
Big data → machine learning → AI → Gen AI. Every year seems to bring a new data-driven trend. When are you on par with the market? How do you keep up with these rapid developments? DEPT® x Google will launch their joint Data Maturity playbook to keep you on top of today’s innovation.
Hedwich de Groot
Audience and Measurement Specialist NE at Google
Becoming AI-ready
Big data → machine learning → AI → Gen AI. Every year seems to bring a new data-driven trend. When are you on par with the market? How do you keep up with these rapid developments? DEPT® x Google will launch their joint Data Maturity playbook to keep you on top of today’s innovation.
Salomé Rijnders
Business Lead Influencer Marketing at DEPT®
What’s next in influencer marketing
Delve into the future of influencer marketing, focusing on the growing importance of niche markets, the role of Creator Generated Content and User Generated Content, and the transformative impact of Creator Commerce in the realm of social commerce.
Program
Time
09:30am CET
Speakers
Erwin Bossers, DEPT®
Keynote
Introduction
Time
09:40am CET
Speakers
Nikolay Zelyamov, Foot Locker
Keynote
Media Excellence and the Power of Automation
Time
10:05am CET
Speakers
Robert Rooijakkers, KPN
Keynote
Decoding the secrets of brand exposure: SEO and data unveiled
Time
10:45am CET
Speakers
Anneloes van Vugt, Cristian van Nispen, Nelleke van Grinsven, Salomé Rijnders, DEPT®
Keynote
Breakout Sessions (In-person only)
Topics include: Creative automation, Data, Media, Influencer Marketing
