Creating a cross-channel grilling experience for Weber
With branches in over 40 countries and the industry’s most comprehensive range of products and services, this US company is THE brand for barbecues. Now with the focus not only on offline, but also online.
Tailored processes and individual solutions for international coherence
Weber faced a major challenge in 2016: the fact that the European market needed centrally managed campaigns tailored specifically to different countries. Dept succeeded with an interdisciplinary team to deliver tailored processes and individual solutions for coherent international campaign and content adaptation. With this, we were continuously developing and optimizing workflow, using technologies as Demandware, Drupal and sR Grid.
Limitless BBQ, now that even includes online
And that’s not all, Weber launched their new brand site with integrated Salesforce Commerce Cloud online shop. The new launch allows Weber to close the circle on the ultimate brand experience and creates a cross-channel grilling experience. Brand touch-points from local dealers to digital are all intrinsically linked. Additionally, Dept developed a special feature for easy and quick comparison of different grills from the same category to simplify information search as well as product selection for BBQ fans. As a result, customers receive all product-specific information such as price, color, availability, functions and technical data in form of a well-organized table.
And the result? By designing the shop according to responsive web design principles, we’ve opened up usability and this is reflected in the compatibility with different devices, making it easy to use with smartphones, tablets, laptops and desktops.