SOLVING COMPLEX CHALLENGES FOR B2B ORGANISATIONS
B2B digital commerce is evolving fast, with technology advances and consumer preferences shifting at an unprecedented rate. New competitors are emerging, AI is redefining how value is delivered, and digital-first buyers are expecting seamless, integrated experiences.
At DEPT®, we have the experience to guide your strategy and the expertise to help your organisation stay ahead with our AI-native consulting, technology, and marketing services.
Building Smarter, Faster, Leaner Operations
In a market characterised by tight margins and rising expectations, optimising and digitising operations are crucial for reducing costs, enhancing efficiency, and driving profitability.
- Your customers want seamless service—omnichannel experiences, self-serve tools, frictionless checkouts—without losing the human touch.
- Your teams need smarter tools and processes to manage data, automate repetitive tasks, and streamline operations.
- And your bottom line needs to boost productivity, reduce customer churn, and promote upsell and cross-sell.
The need to evolve is clear, but the path to transformation for B2B companies is complex. Legacy tech systems, convoluted supply chains, and macroeconomic challenges are squeezing margins and causing inefficient operations. When teamed with a lack of internal alignment, B2B organisations can struggle to take the necessary steps to ensure their business is future-ready. Despite significant effort, B2B companies may miss out on business opportunities as digital native competitors claim ground.
To succeed, B2B businesses need to take a modern, data-first approach. By developing core foundations of data-driven decision-making, integrated technology, and AI automation, we help B2B organisations to increase efficiency, grow sales, and retain long-term loyalty.
With 4000+ experts in thirty locations across the globe, DEPT® is your technology and marketing partner, here to unlock tomorrow’s possibilities for today’s ambitious B2B organisations.
OUR CLIENTS
Serviced from our teams in Copenhagen, Århus, and Amsterdam, we work with leading companies in Denmark, Norway and beyond.
Accelerating progress for B2B Organisations
It’s not enough to simply invest in digital channels. As the world accelerates, businesses have the opportunity to create thoughtful digital experiences with technology, data, AI, and personalisation. And while the thought of a digital transformation overhaul might be overwhelming, our experience has led us to focus on what matters most:
Solid tech foundations
B2B companies should invest in solid tech foundations that provide the agility required for growing businesses. The infrastructure of your digital business needs to be strategic, flexible, and agile, with the ability to scale and deploy products and services quickly. Your foundation will also drive cost efficiency and maximise data collection and reporting, leaving you with resources for AI innovation.
Whether re-platforming, consolidating, or integrating, we can help you drive a return on investment and recognise efficiencies. From content management systems (CMS) to Product Information Management (PIM), Digital Asset Management (DAM) to Customer Relationship Management (CRM), we have the skills and the experience to integrate, modernise and optimise your tech stack.
Commerce that serves
B2B commerce experiences are now as robust and innovative as B2C. With customers expecting omnichannel experiences, traditional inside sales approaches are no longer enough. We help organisations harness the knowledge of their teams, accumulated from years of human experience, to fuel AI automation, ensuring you can keep helping your customers in the future for less costs with better results, while helping to plug the gaps of a reduced workforce
Our commerce strategies empower customers with self-service capabilities to enhance convenience and efficiency, while also driving sales automation to minimise manual tasks and boost productivity.
We leverage the power of AI, seamlessly integrating with ERP and CRM systems to tackle common B2B challenges such as customer-specific pricing, complex product ordering, custom delivery options, and account hierarchies. By integrating advanced technologies with your existing systems, we enable businesses to streamline operations, improve decision-making, and foster stronger, more transparent relationships with their partners.
AI Transformation
AI isn’t just another tool—it’s the game-changer that will transform your entire business. If you’re only thinking of AI as a way to cut costs or churn out content faster, you’re missing 90% of its potential. AI isn’t just about speed—it’s about more intelligent, efficient workflows. At DEPT®, our AI transformation services help you improve and radically reshape how you operate, engage customers, and lead your markets.
By integrating AI across your business to streamline processes, optimise performance, and free up resources for bigger innovations. But AI is only as powerful as the data behind it. We build scalable, secure data infrastructures with ethical frameworks and systems that fuel your AI growth seamlessly. From there, the possibilities to use AI as a competitive advantage are endless.
For example:
- Product data creation is fundamental to drive a great product experience. By harnessing our proprietary AI tech, we can support the whole workflow required. From translations to legal checks, brand guideline adherence to technical specs, 3D images to AI generated videos, we deliver with exceptional speed and accuracy.
- The rise of AI Agents presents an excellent opportunity for B2B businesses to extend their reach. We can support optimising Product Detail Pages and APIs for Generative Engine Optimisation (GEO), Model Context Protocols (MCP) and more.
- By leveraging data and AI, you can rapidly execute personalised content at scale, increasing engagement with your customer base while decreasing costs.
DIGITAL SOLUTIONS
We support B2B businesses across the world, putting data-driven decision-making and digital customer experience at the centre of their operations.
Commerce
By enhancing the reliability and efficiency of your digital platforms underpinned by data science, robust tech, and leading customer experiences, we make it easy for your customers to buy from you.
Customer experience
From high volume performance marketing campaigns to high value account based marketing, we support the whole B2B marketing funnel. We deliver targeted, personalised engagement to generate leads, grow sales, and retain long-term loyalty.
Tech & data
We partner with the leading technology companies to architect the right solution for your business, ensuring your tech is integrated, connected, and serving your organisation’s needs now and in the future.
AI transformation
We help B2B organisations gain control over their data and use it as a competitive advantage. With AI capabilities, you can service your customers better, drive productivity with your teams, and streamline your operations.
Brand & media
From high volume performance marketing campaigns to high value account based marketing, we support the whole digital marketing funnel. We deliver targeted, personalised engagement to generate leads, grow sales, and retain long-term loyalty.
our Partners
Together with our partners, we’re pushing the boundaries of what’s possible with marketing and technology.
PIONEERING Work
Explore our work driving successful outcomes for B2B companies.
Where B2B expertise meets innovation
Our unique mix of marketing and technology expertise means we can deliver impactful products, platforms, and campaigns, backed by strategic consulting and rich, data-driven customer insights—all powered by compliant tech and AI.
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