Overview
Originally, WeChat was launched in 2011 with the purpose of being a messaging application. Yet in six years time, it has quickly grown to become an all-encompassing digital ecosystem with over one billion active monthly users. This single application has transformed how people communicate, find information, shop, work and manage their daily life. Thus, there is no better digital platform to directly interact with the Chinese consumer than WeChat. But navigating this digital environment is quite challenging, thus how can brands best take advantage of this opportunity?
More Insights?
View all Insights
Personalize your experience
We use functional cookies to make the website work properly, analytical cookies to measure your behavior and marketing cookies for ads- and content personalization. We collect data on how you use our website to make our website easier to use, but also to tailor or personalize communication in advertisements, on our website or apps. Data collected through marketing cookies is also shared with third parties. By clicking accept you agree to this. More information? Read our cookie policy.