Marc O’Polo

Design Direction and Relaunch

E-commerce is growing rapidly, its continuous evolution and growth driven by innovative brands. But the website remains a critical touchpoint for many retailers, including Marc O’Polo.

With more than 6.5 million visitors per year, the demands and expectations for Marc O’Polo’s site are high: a vast selection, informative content featuring elements like size charts and material descriptions, and a design that inspires customers and immerses them in the brand.

Two partners, one vision

Marc O’Polo chose to partner with DEPT® for the team’s strong design and conceptual skills. These would be critical for laying the foundation for the retailer’s rebrand. After a joint research phase, we translated the findings into the UX and interface design. The end goal: roll out a redesign that showcases the Marc O’Polo brand as a leading, premium casual lifestyle—brand down to the smallest detail.

Individual approach and customer focus

In the updated design, new customers are firstly addressed through high-quality content while also being introduced to the entire product range. Customers see relevant content, products, and services based on their purchasing and interaction behavior. To make this possible, DEPT® developed individual theme and content modules, among other things.

Smart design and mobile-first

The smart, streamlined design makes it easy for users to naturally navigate the site from their first visit. Whether they view the site on desktop or mobile, users can expect a highly optimized experience on any device.

In addition to the detailed content and product focus, the relaunched online shop is designed to provide an intuitive and seamless customer-centric experience. For example, the women’s and men’s shops are separated from each other on the home page and in the main navigation for easier and quicker searching, and the Quick Buy solution makes mobile shopping a painless and enjoyable experience.