The top 4 things brands need to know about the future of social commerce
We recently surveyed 400 senior marketing leaders across four industries (retail, consumer packaged goods (CPG), financial services, and technology) to better understand the motivations behind including – or not including – social commerce as part of an overall brand marketing mix and the benefits that it can provide.
Our research showed that while many businesses are still in the early stages of leveraging social commerce, the majority of respondents see it as an important marketing initiative, are already implementing it within their digital strategies, and will be investing more in it in the coming years. Let’s dive into some of the trends we noticed that brands should be aware of as they consider how social commerce can impact their broader marketing efforts.
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