Dept nominated for ten 2021 Lovie Awards
A year on since Dept was crowned Agency of the Year at the Lovies, and we’re back again with ten award nominations. From the 3D virtual-world we created for the Eurovision Song Contest, to the TikTok social campaign we ran for ASOS, our nominations this year span advertising, socials, video, apps, websites and more. Winners and finalists will be announced in mid-November with the awards honouring the best of the European internet.
With 1.2 billion video views in just six days and 488k videos created, our ‘AySauce’ TikTok video campaign and hashtag challenge for ASOS is in the running for Best Social Video Series award, and Promotions & Contests award in the Social Excellence category.
The ground-breaking virtual experience we created for the Eurovision Song Contest, which brought the host city to life in a magic, 3D world, is nominated for Best Audience Interaction in the Virtual & Remote Features category, and the Experimental and Innovation award in the Apps & Mobile Sites Features category.
The work we did for the Van Gogh Museum which turned its website into an accessible work of art and enabled people from across the world to experience Van Gogh’s paintings in HD quality, is nominated for Best Practices in the Website Craft category, and Best Visual Design in the Apps & Mobile Sites Features category.
With a whopping 82% conversion rate and a 260% uplift in sales, the ‘delivering smiles’ campaign we ran for bol.com to support its Sinterklaus toy book and companion app is nominated in the Online Advertising Campaign category for three awards: Best Brand Strategy & Planning; Best Integrated Campaign; Best use of Media Campaign.
Finally, we’re proud to say that the virtual reimagining of the Dept Weekender, our annual event which usually brings Depsters from across the world together in person, is nominated for the Community & Social award in the Website Single category. The virtual version of our festival, which included an interactive 3D map to explore, took place over three hours and included 50 speakers who delivered talks across 15 stages.
In addition to the award nominations, Dept was also acknowledged in the official shortlist for eight categories with our clients Muuto, Douglas, Van Gogh Museum, Rotterdam Partners, GANNI, Takeaway.com and the Eurovision.
Voting is now open till October 21st and winners will be announced in mid-November.
Please vote for your favourite Dept cases below:
- ASOS: Best Social Video Series; Promotions & Contests
- Eurovision Song Contest: Best Audience Interaction; Experimental and Innovation
- Bol.com: Best Brand Strategy & Planning; Best Integrated Campaign; Best use of Media Campaign
- Van Gogh Museum: Best Practices; Best Visual Design
- Dept Weekender: Community & Social