The world is preparing for the most exciting and innovative year in digital ever, thanks to the possibilities of generative AI. Over the last several months, we’ve quickly progressed from reveling at the human-like responses from chatbots to experimenting with greater, more complex capabilities of large language models (LLMs).
In 2024, as tech giants and industry disruptors compete for GenAI dominance, brands’ creative and exploratory uses of AI will fundamentally change how we work, learn, shop, create, communicate, search, and, overall, interact with the digital world.
Rather than being valued solely for its content generation capabilities, GenAI’s growing ability to understand concepts and context stands to fuel an entirely new digital architecture. This idea is the “conceptual web,” which marks the potential of GenAI and will power user experiences of the future.