Back to all whitepapers

Vendor vs. Seller models on Amazon


Choosing an Amazon attribution model for your business is a key step in selling successfully on the e-commerce giant. While there are advantages to both the vendor and seller models, many brands are opting for a combination, or “hybrid model.”

In this whitepaper, we offer insights into the pros and cons of each model as well as what it means to take on the hybrid option. Acquire the information you need to make an informed decision about which model would best suit your business needs.