“The biggest shift of the past two years has been the rise of consumerism,” says Natalie Schibel, a Senior Analyst at Forrester, “People wanted [from healthcare] what they were getting out of retail experiences.”
In short, to complete its digital transformation successfully, healthcare must embrace technology like the retail and commerce industry did during the pandemic. This will enable a consumer-first experience and improve speed and productivity at every level.
In this longread, we discuss this and more, including:
1. The significance of the growth of retail clinics and at-home healthcare
2. The need for digital transformation in hospitals
3. The impact of digital on medical research
4. A new (digital) road to a healthier future
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