Live like a champion
In 2015 JBL Germany announced their new brand ambassador: none other than Bayern München and Die Mannschaft rock star, Jérôme Boateng! To celebrate this new exciting partnership, we created a multi-phase campaign in which fans could interact with Boateng in many different ways, and at the end win a VIP ticket to an epic party hosted by the football star.
DIFFERENT WAYS TO INTERACT
Hundreds of little kids filmed their best soccer tricks and posted them on Instagram. Every week Jerome picked his favourite.
JBL’s Facebook page hosted an all-access live chat with Jerome, and we received over 2000 questions in just 40 minutes.
Fans could decide the playlist of the party’s first hour and mix gifs, effects and lights to make their own custom visualisations of their favorite tracks.
A receipt with a JBL product could win you unlimited access to Jerome.
Throughout the campaign we reached more than 4 million soccer and JBL loving people, and engaged thousands and thousands of fans with JBL en Jerome.