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Doubled revenue after website localisation

EMU Australia Work Dept
Increased CVR
Organic traffic increase

EMU is an international shoe producer from Australia who is famous for premium sheepskin boots. The brand is proud of its tradition, and authentic Australian hand craft which is why it puts emphasis on natural, high-quality materials. With its outstanding comfort integrated in modern design, the brand is very popular among women with an active lifestyle that requires fashionable shoes all day long. Dept helped EMU establishing a higher reach on the German market by localising the website in the German language.

The Power of Localization

Many companies remain with an English language website when growing internationally. However, our experts believed that by creating a localised website for the German market, we would be able to boost the ROI by generating more relevant traffic and improved on-site conversion.

EMU Australia Work Dept
EMU Australia Work Dept
EMU Australia Work Dept

Upon this great success we continued our localisation projects with Dept

Dept identified a few key initiatives to lift overall performance:

  • Thorough SEO work, with a native German speaking marketing specialist
  • Copywriting for SEO optimisations whilst keeping in line with overall brand tone of voice
  • Localising the entire English website into German, including localised service propositions such as payment options, delivery, etc.


The substantial performance increase outweighed the required efforts and costs:

  • 208 % increased CVR
  • 27,7 % Organic traffic increase

The first months results were only a start to the localisation efforts of EMU with Dept.

EMU Australia Work Dept
EMU Australia Work Dept
EMU Australia Work Dept

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