Doubled revenue after website localisation

WP20002 BLAK 11

EMU is an international shoe producer from Australia who is famous for premium sheepskin boots. The brand is proud of its tradition, and authentic Australian hand craft which is why it puts emphasis on natural, high-quality materials. With its outstanding comfort integrated in modern design, the brand is very popular among women with an active lifestyle that requires fashionable shoes all day long. DEPT® helped EMU establishing a higher reach on the German market by localising the website in the German language.

The power of localization

Many companies remain with an English language website when growing internationally. We built the hypothesis that creating a localised website for the German market would boost the ROI by generating more relevant traffic and improved on-site conversion.

Upon this great success we continued our localisation projects with DEPT®

K12363 GRAP 11

Lifting performance with multiple strategies

DEPT® identified a few key initiatives to lift overall performance:

  • Thorough SEO work, with a native German speaking marketing specialist
  • Copywriting for SEO optimisations whilst keeping in line with overall brand tone of voice
  • Localising the entire English website into German, including localised service propositions such as payment options, delivery, etc.


Increased CVR


Organic traffic increase


SEO Consultant

Line Dybdahl Andersen

Descubrir más

Próximo case study

Hidden Valley Ranch

Personalizá tu experiencia

Usamos cookies funcionales para hacer que el sitio web funcione correctamente, cookies analíticas para medir tu comportamiento y cookies de marketing para anuncios y personalización de contenido. Recopilamos data sobre cómo usás nuestro sitio web para hacer que sea cada vez más fácil de usar y para personalizar la comunicación y el contenido. La data recopilada a través de cookies de marketing es compartida con terceros. Cliqueando en "Aceptar" estás demostrando que estás de acuerdo con estos términos. ¿Necesitás más información? Leé nuestra política de cookies.