Broad customer-experience strategy and execution

TLC ecomm

Total Life Changes (TLC) needed to transform and consolidate its digital experience, which spanned across 12 different websites.

They came to us with a singular goal — design and build an all-encompassing B2B and B2C MLM experience on Salesforce, a task that had never been done on Salesforce Commerce Cloud before.

TLC e-comm store

New e-commerce experience

Total Life Changes (TLC) is a global company committed to changing people’s lives across the world with nutritional products. As a retail behemoth, they had a number of growth challenges around their old commerce system.

A complete e-commerce overhaul was needed to give shoppers around the world (140 countries) a unified and responsive shopping experience.

Our UX strategy centered around modernizing the brand’s online presence, while optimizing the mobile-first experience for simplicity and usability.

e-comm store with salesforce

The 15 day challenge

Our relationship with TLC grew into a broad customer-experience strategy, which included a new social media strategy and community engagement programs.

We launched the 15 Day Challenge, designed to bring TLC customers together through a commitment to two weeks of daily exercise, community support and engagement, and the opportunity to try new products.

This separate e-commerce experience is an additional storefront within their Commerce Cloud realm. It allows TLC to manage 15 Day Challenge business unit independently, enabling brand differentiation, targeted marketing, and customized UX. Levering Salesforce Commerce Cloud this way, TLC can manage all its current and future online channels from a single unified platform, centralizing product catalog management, order processing, and inventory management.

TLC e-comm store mobile


Higher conversion rates post-launch


Increase in orders


Increase in adoption rate


VP of Commerce, Americas

Ryan Nicholson

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