Marketing automation

Customer journeys are no longer linear, and consumers are more empowered than ever to engage with your brand on their terms. We’ve all heard it – deliver the right message to the right person at the right time. This quick shift from mass communication to real-time personalization puts new demands on digital marketers–especially when they are under more pressure to do more with less budget and resources.

The term ‘marketing automation’ might not sound like it, but it can be a key enabler to make your digital marketing more personalized and intuitive. With the help of marketing automation, you can build trust and relevance with your audience by delivering engaging and personalized content at the right time. It also enables you to optimize your owned media, like emails and landing pages, all along the customer journey of your targeted audience to attract and capture qualified leads. All to reach your campaign management goals and optimize performance, so you can focus on what makes your brand unique.

Our marketing automation consultants can help nurture prospects, find new customers, optimize current customer engagement, or decrease customer churn. It can be a challenge to know where to start. There are so many tools available, and they all seem similar. Business processes and people need to be aligned across departments. Or perhaps you already invested in a marketing automation tool, but you’re not getting the most out of it. 

Our marketing automation consultants can help with your strategy, audience definition, platform selection and implementation, content creation, campaign management, and measuring results. Marketing automation works best when you mix data, creativity, and strategy. Understanding your audiences and how you can best talk to them is critical. Our expertise brings all of these elements together in a structured approach. This helps you to see the bigger picture while breaking it down into actionable (and feasible) steps to deliver results. 

The end result? Delivering consistent, real-time results with speed and agility across every channel to boost leads and generate more revenue. Whether you’re considering marketing automation or if you’re ready to get more out of your existing campaign management platform. 

Your gain? You’ll be able to create highly personalized experiences driven by data, including measurable results.

Complementary marketing automation services:
Ada by DEPT® / Salesforce / Adobe / Lead generation services / Implementation & technical services / Data strategy