Personalise your digital product offering with a recommender system
Finding a product that fully meets the personal needs of every consumer is difficult – not to mention misplaced targeting that haunts customers for weeks after an online search. This is not exactly pleasant for consumers, but also not good for webshops, which miss out on a close connection and bond with both existing and potential customers. This can be fixed by providing personalised recommendations, both for products that are very similar to the initial search and for additional and complementary products. The solution? A recommender system.
How the digital tourist is shaping the travel industry
Often times, when travelling, one can easily use 15 apps throughout the entire journey. From Google maps to airline-specific applications, Uber to get to and from the airport and throw in WhatsApp to keep in touch with colleagues. The customer journey related to travelling and the associated preparations is a long one, the number of touchpoints has increased and spans over multiple channels. However, we are the generation who plans, books and manages their travels online. Thus, how can (travel) companies better cater to this digitally connected generation, meet their evolving needs and simplify the customer journey?
Fashion commerce is the world as a shopping street
Until recently, you could easily find your way around the 9 Little Streets in Amsterdam. Now, you often just head home disappointed: too many tourists, expensive parking and not enough choice. Nothing against the 9 Little Streets, because we #loveit. Visit it by bike after opening hours, get help from a fashionista and you are guaranteed to find what you are looking for. But the concept of the 9 Little Streets is simply not scalable and is only reserved for the happy few. Nowadays, consumers are doing the research themselves and are a contributing factor in the direction that fashion brands are taking.
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