Marketplaces
E-commerce is shaping the way the retail industry operates and the way consumers are shopping. With the unmatched growth of e-commerce in the past few years and the burgeoning possibilities for buyers and sellers alike, these marketplaces are booming.
Major players
Browsing digital marketplaces—the likes of Walmart, Zalando and Amazon— is becoming the norm of online shopping thanks to the variety and availability of products all in one place.
- 63% of shopping occasions at least start online
- 53% of online shoppers are making purchases on marketplaces 3+ times/ month
- ⅕ people gather information on Amazon before making an in-store purchase
And Amazon isn’t the only big player on the marketplace scene: Alibaba, AliExpress, Bol.com, eBay and OTTO (to name just a few) are popping up regularly. Digital marketplaces are ubiquitous, and their presence is growing steadily.
Stay ahead to stay on top
We are marketplace pioneers, meaning we keep our finger on the pulse of what’s happening and what’s to come. Our end-to-end retail strategies based on tech and data keep you ahead of the curve. We help brands and manufacturers access a huge base of new and existing customers through four key pillars: retail media, marketplace management, brand experience and strategy and analytics.
Working together, we help brands dissolve the silos of these services in order to understand and apply a uniform approach to every aspect of the customer journey.
Being able to work your way up in the most innovative and fastest-growing online marketplaces isn’t necessarily rocket science, but coming out on top requires expertise and experience in the field of e-commerce.
DEPT® has gathered, fostered and nourished this expertise with over 100 in-house marketing experts through hundreds of international projects that help brands achieve growth within this flourishing space.
Broaden your scope
It is difficult to discuss marketplaces without addressing one of the most established players in the market: Amazon.
Of course, there’s a world of e-commerce that lies beyond Amazon. Some marketplaces cater to other (wholesale) segments, such as Alibaba, crafts and gifts, like Etsy, or to more specific geographic regions, such as Bol.com to the Netherlands and Belgium. If you’re looking to dip your toes in the e-commerce waters, there’s bound to be at least one marketplace, if not more, that will serve as the ideal platform for your business.
No matter where or how you want to sell your goods, we’ll help you find the right fit and bring your strategy to life.
Questions?
Managing Director Marketplaces
