Back to all whitepapers

Google Optimize alternatives: an experimentation tool guide


Google’s freemium tool for website experimentation and A/B testing, Google Optimize, will stop existing after September 30, 2023. If you use this tool to run your experiments and/or personalisation efforts, you should start thinking about how to move forward. It’s time to look for alternatives!

Our CRO experts have compiled a handy guide with a range of alternative tools of well-known, long-standing, and/or best-in-class providers ranging from free entry-level to expensive enterprise solutions, including the ones Google is initially partnering with following the sunsetting of Google Optimize.

Download our guide now to make sure you can keep your experiment programme running smoothly, even after September 2023.

Personalize your experience

We use functional cookies to make the website work properly, analytical cookies to measure your behavior and marketing cookies for ads- and content personalization. We collect data on how you use our website to make our website easier to use, but also to tailor or personalize communication in advertisements, on our website or apps. Data collected through marketing cookies is also shared with third parties. By clicking accept you agree to this. More information? Read our cookie policy.