Across Borders: Digital Marketing in an International Context
Datum
09. September
Uhrzeit
17:00 – 18:30
Location
#homeoffice
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We are living in a globalized world. That is just one of many reasons why you should take your digital marketing across borders. How? Find out at our next DEPT® Talks Live.
Whether you are a start-up or an established player in your market, sooner or later you will find yourself looking to attract new customers and grow your business outside of your country of origin. After all, the internet has made the world a so-called “global village” and with digital marketing it is easier than ever to reach people across borders. Just how do you go about it? Our speakers know and they are happy to share their experiences, insights and knowledge with you.
Beat, founder and managing director of DEPT® Switzerland, has years of experience in client relationships as well as in digital marketing. He regularly hosts our DEPT® Talks Live and makes sure that the audience’s questions get the answers they deserve.
Beat Muttenzer Management, Partner
Melanie Gabriel Co-Founder & CMO @ Yokoy AG
Learnings and insights of a FinTech expanding beyond Switzerland
Learnings and insights of a FinTech expanding beyond Switzerland
Melanie Gabriel is the co-founder and CMO of Swiss FinTech and AI company Yokoy that automates spend management for medium and large enterprises with artificial intelligence, combining expense management, supplier invoice management and smart corporate cards into one single intuitive platform. Yokoy was founded in 2019 and has since grown massively and expanded into Germany and Austria already. More to follow! What does it mean to build up a brand and performance marketing strategy for a FinTech? What are their first insights about expanding beyond Switzerland when it comes to marketing? Melanie Gabriel will tell us.
Melanie Gabriel Co-Founder & CMO @ Yokoy AG
Rochita Dua International Growth Consultant @ Google
Building a go-to-market strategy and international workflow
Building a go-to-market strategy and international workflow
Rochita Dua is a Senior International Growth Consultant in the Global Business Solutions team at Google and one of the founding team members of the International Growth Agency Program in EMEA that enables media agencies to be trusted and effective partners in supporting businesses to expand internationally. How can Google help build a go-to-market strategy and an international workflow? Rochita Dua will show us.
Rochita Dua International Growth Consultant @ Google
Sanna Byrd Lead PPC Consultant @ Dept Denmark
Managing a client’s digital marketing in over 20 national markets
Managing a client’s digital marketing in over 20 national markets
JYSK is an iconic Danish retail chain with more than 2,800 stores in 52 countries. In order to establish consistent and measurable effects from their online marketing investments such as Google Search, the brand turned to DEPT® for help. Sanna Byrd from Team JYSK at DEPT® Denmark will demonstrate how they manage to generate great results for JYSK with digital marketing in over 20 national markets.
Sanna Byrd Lead PPC Consultant @ Dept Denmark
Datum
09. September
Uhrzeit
17:00 – 18:30
Location
#homeoffice
Across Borders: Digital Marketing in an International Context
