Sep

09

From

17:00 – 18:30

Where

#homeoffice

Dept Talks Live

Across Borders: Digital Marketing in an International Context

This event has already taken place. You can find upcoming events here.

We are living in a globalized world. That is just one of many reasons why you should take your digital marketing across borders. How? Find out at our next Dept Talks Live.

Whether you are a start-up or an established player in your market, sooner or later you will find yourself looking to attract new customers and grow your business outside of your country of origin. After all, the internet has made the world a so-called “global village” and with digital marketing it is easier than ever to reach people across borders. Just how do you go about it? Our speakers know and they are happy to share their experiences, insights and knowledge with you.

Here you can find the recording

Panels

Beat Muttenzer
Managing Director

Host

Host

Beat, founder and managing director of Dept Switzerland, has years of experience in client relationships as well as in digital marketing. He regularly hosts our Dept Talks Live and makes sure that the audience’s questions get the answers they deserve.

Beat Muttenzer
Managing Director

Melanie Gabriel
Co-Founder & CMO @ Yokoy AG

Learnings and insights of a FinTech expanding beyond Switzerland

Learnings and insights of a FinTech expanding beyond Switzerland

Melanie Gabriel is the co-founder and CMO of Swiss FinTech and AI company Yokoy that automates spend management for medium and large enterprises with artificial intelligence, combining expense management, supplier invoice management and smart corporate cards into one single intuitive platform. Yokoy was founded in 2019 and has since grown massively and expanded into Germany and Austria already. More to follow! What does it mean to build up a brand and performance marketing strategy for a FinTech? What are their first insights about expanding beyond Switzerland when it comes to marketing? Melanie Gabriel will tell us.

Melanie Gabriel
Co-Founder & CMO @ Yokoy AG

Rochita Dua
International Growth Consultant @ Google

Building a go-to-market strategy and international workflow

Building a go-to-market strategy and international workflow

Rochita Dua is a Senior International Growth Consultant in the Global Business Solutions team at Google and one of the founding team members of the International Growth Agency Program in EMEA that enables media agencies to be trusted and effective partners in supporting businesses to expand internationally. How can Google help build a go-to-market strategy and an international workflow? Rochita Dua will show us.

Rochita Dua
International Growth Consultant @ Google

Sanna Byrd
Lead PPC Consultant @ Dept Denmark

Managing a client’s digital marketing in over 20 national markets

Managing a client’s digital marketing in over 20 national markets

JYSK is an iconic Danish retail chain with more than 2,800 stores in 52 countries. In order to establish consistent and measurable effects from their online marketing investments such as Google Search, the brand turned to Dept for help. Sanna Byrd from Team JYSK at Dept Denmark will demonstrate how they manage to generate great results for JYSK with digital marketing in over 20 national markets.

Sanna Byrd
Lead PPC Consultant @ Dept Denmark

Mehr erfahren

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