
Going live with a brand new e-commerce system and a whole new design – in just five months. This challenge was one that DEPT® willingly accepted on behalf of fashion label GANT. We took a pragmatic approach to the issues at hand: getting the webshop live as soon as possible; continuing (a still ongoing) redesign project, and developing a new rollout. The result is a future-ready webshop that fits GANT’s contemporary character perfectly.

Stay curious
GANT is driven by the belief that one should ‘Never Stop Learning’. This concept created the base on which this successful clothing brand was built, ever since it was founded in 1949. Staying curious, learning more, and being open to new ideas and views; this is what it’s all about, according to GANT. It is no surprise that they express this belief in their fashion and the accompanying campaigns, in which being inclusive is the main focal point.
Despite GANT already having a powerful online presence, they wished to develop themselves further in the digital field. Up until then, they used multiple types of software, and their webshop did not portray GANT’s identity; one which they are so proud of.
Covid-19 has only increased the importance of a robust online presence; the lockdown forced physical shops to shut their doors and drove retailers to solely sell their wares online. It was time for GANT to stand out by giving the webshop a new design, whilst simultaneously ensuring the website stayed future-ready by switching to one single software system.

The Approach

Experience the website
Questions?
Strategy Director
Danijel Bonacic
Personalize your experience
We use functional cookies to make the website work properly, analytical cookies to measure your behavior and marketing cookies for ads- and content personalization. We collect data on how you use our website to make our website easier to use, but also to tailor or personalize communication in advertisements, on our website or apps. Data collected through marketing cookies is also shared with third parties. By clicking accept you agree to this. More information? Read our cookie policy.