Content marketing

Between all the social media platforms, newsletters, stories, e-books, papers, and videos, there’s a lot of content marketing out there. And only a fraction of it gets results. 

For brands, the difference between getting noticed or not lies in providing the right content marketing for the right audience. After all, knowing who you are speaking to is the first rule of content marketing. Beyond that, there is the power to create impactful and highly shareable content, so whatever you create has the best chance of reaching your audience. We provide content marketing services, utilizing the vast knowledge and expertise of experienced journalists, editors, and creatives to tell compelling stories that provide value, engage audiences, and drive action. 

We offer three core content marketing services: content audits, content strategy, and content creation. Content audits help maintain the relevancy and authenticity of a brand’s website by identifying which pieces of content are performing well and which could be improved to generate more traffic. Content strategy involves matching content to the brand’s buyers by assessing their current state, desired outcomes, and creating a detailed, tactical plan to express their brand identity. Content creation combines the talents of content creatives with data professionals to deliver relevant, SEO-focused content that engages the target audience and optimizes the brand’s identity.

Our strength lies in our ability to combine data with creativity. We start with an in-depth analysis of the figures, which provides the basis for our developing concepts. Then, we bring the idea to life using photography, video, graphic design, animation, and text to make it the best of its kind. The goal is to create content that strikes a chord with the audience, makes them share it with their friends, and brings them closer to the brand identity. Ultimately, effective communication with the target audience forges a stronger relationship with your brand and creates loyal, repeat customers who keep your brand top-of-mind. 

Complementary content marketing services:
Search engine optimization (SEO) / Conversion rate optimization (CRO) / Paid search / Paid social / e-Commerce and marketplaces / Creative performance / Programmatic / Connected TV (CTV) and over-the-top (OTT) media / Social media marketing