Customer journeys are no longer linear and consumers are ever more empowered to engage with your brand on their terms. We’ve all heard it – deliver the right message to the right person at the right time. This quick shift from mass communication to personal messages puts new demands on marketers.
The term ‘marketing automation’ might not sound like it, but it can be a key enabler in order to make your marketing a whole lot more personal. Not to mention a whole lot more relevant and a whole lot more lucrative. It enables you to optimise your owned media, like email and landing pages, all along the customer journey of your target audience. All to reach your business goals.
HOW WE CAN HELP
Nurturing prospects, finding new customers, optimising current customer engagement or decreasing customer churn. It can be a challenge to know where to start. There are so many tools available and they all seem similar. Business processes and people need to be aligned across departments. Or perhaps you already invested in a marketing automation tool, but you’re not getting the most out of it.
Our marketing automation consultants can help with your strategy, audience definition, platform selection and implementation, content creation, campaign management and measuring results. We believe marketing automation works best when you mix data, creativity and strategy. Understanding your audiences, along with when and how you can best talk to them is key. Our expertise brings all of these elements together in a structured approach. This helps you to see the bigger picture while breaking it down into actionable (and feasible) steps to deliver results.
The end result? You will be well on your way. Whether you’re considering marketing automation or if you’re ready to get more out of your existing platform. Your gain? You’ll be able to create highly personalised experiences driven by data, including measurable results.