Marketing technology agency Byte merges with DEPT® to accelerate global growth
Byte, the marketing technology (martech) agency of choice for fast-growing digital platform brands, has today announced that it has joined international digital agency DEPT®. Together, both agencies will strengthen end-to-end digital services for clients across the globe.
As one of the Financial Times Fastest Growing Companies in Europe, Byte’s position as a trailblazing martech agency specializing in ad campaigns, AR, automation and chatbots has attracted long-term clients that include Spotify, ASOS and Just Eat Takeaway. In 2020, Byte grew its global revenue by 20%, adding a number of high-growth clients to its roster, including TikTok and Twitch.
DEPT® is known for helping brands like BOSE, Mizuno and Patagonia to grow and accelerate their digital business by combining creativity, technology and data. Byte was attracted by DEPT®’s digital DNA, culture and ambitious growth plans. With DEPT®’s significant footprint of 27 offices around the world, Byte now has the opportunity to provide a full-service digital offer to its global clients.
Dimi Albers, CEO at DEPT®, said, “Alex, Jamie and the team have established a high reputation for innovative advertising campaigns, pioneering AR effects and advanced chatbots. Their ability to grow fast while operating at the intersection of creativity, technology and data makes this a perfect mix, and we can’t wait to start working together on some of the best brands in the world.”
Byte’s Founding Partner, Alex Miller, said: “We’ve become part of DEPT® to accelerate global growth and supercharge our tech offerings with access to over 500 engineers across the world. We’re excited to help DEPT® achieve its vision of becoming the leading digital agency in the world.”
Byte’s Founding Partner, Jamie Kenny, added: “Byte will retain the innovative and entrepreneurial spirit that our clients love, while DEPT®’s mantra of being ‘big enough to cope and small enough to care’ really resonates with our approach.”
Now part of DEPT®, Byte’s branding and management team will continue as before. Byte’s Founding Partners – Alex Miller and Jamie Kenny – will work closely with DEPT®’s Board of Directors, in addition to its UK and US teams.
Backed by investment firm The Carlyle Group, DEPT® is one of the fastest growing digital agencies in the world, driven by organic growth and acquisitions. In 2020, San Diego-based digital agency BASIC® joined DEPT® along with renowned Danish strategic design agency Sorthvid, and premiere Swiss agency Hinderling Volkart.
International technology investment firm GP Bullhound acted as exclusive financial advisor to Byte for this transaction.
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