Data & Intelligence
Whatever your business, the realities of today’s economy mean that those with the best data systems and capabilities will win. It’s the cornerstone upon which companies are launching their digital transformations and driving personalisation. But without a clear vision and metrics to guide strategies and decisions, data projects can often drag on for years.
Collecting, interpreting and translating data into useful insights is something we do every day. Our team of 100+ data scientists and analysts use data and segmentation strategies to drive decision making and design effective brand experiences. We identify and prioritise quick wins. After all, data is only relevant if you understand what it means. That’s why we help you with user-friendly platforms and dashboards to find new sources of growth.
How we can help
We offer a variety of qualitative and quantitative research methodologies to formulate a deep understanding of the user. Who is your target customer, and how do they behave? What devices and channels do they use? Is the design of your website or app helping users to reach their goal? These and other questions are important to take into consideration before you make any decisions with far-reaching consequences.
Web analytics data can tell us exactly what people are doing on your platform but leave one question unanswered. Why are they doing what they’re doing? That’s where qualitative research like interviews and user testing comes in — enabling you to offer a full view of user behaviour.
We know how to establish a customer data platform (CDP), ensuring you have an extensive database of customer profiles at your disposal. With a data management platform (DMP), you’re assured of detailed insights into your various audience segments, enabling you to pinpoint the right people at the right time. And of course, we’ll help you stay within the boundaries of data privacy regulations, ensuring your business stays above-board as it grows.
With these tools at your disposal, all future planning making is driven by informed decisions. And informed decisions yield results.