Data & intelligence
The realities of today’s economy mean that those companies with the best data, systems, and capabilities will win. On top of that, we know brands are swimming in a sea of data, and you need the right tools and knowledge to glean the right intelligence. But without a clear vision and metrics to guide strategies and decisions, data projects can often drag on for years.
Collecting, interpreting and translating data into useful insights is something we do every day. Our team of 100+ data scientists and analysts use data and segmentation strategies to drive decision making and design effective brand experiences. Our approach will improve your data architecture to give you valuable insights and help you make smarter decisions to achieve your goals. Plus, in today’s privacy-conscious world, we’ll help you enhance your data and architecture in a privacy-centric manner to build and maintain trust with your customers.
But data is just one piece of the puzzle. Evaluating your brand and product/service performance across every channel in the user journey is equally important. That’s why we offer measurement, attribution, business and marketing intelligence, competitive intelligence, and marketing portfolio recommendations or optimization solutions. Our data and intelligence experts will set up your platforms, collect and integrate your data, and extract actionable insights. Plus, we use advanced analytics techniques to make fact-based predictions that will help you meet customer needs and enhance your brand perception.
We will also help you build your data strategy and tap into the power of your customer intelligence. With a deep understanding of your audiences and consumer behavior, we’ll build, segment, and target your ads more accurately through incrementality testing, driving increased conversion rates and higher revenues while reducing ad waste. We know how to establish a customer data platform (CDP), ensuring you have an extensive database of customer profiles at your disposal. With a data management platform (DMP), you’re assured of detailed insights into your various audience segments, enabling you to pinpoint the right people at the right time. We will also help you stay within the boundaries of data privacy regulations, ensuring your business stays above board as it grows.
With our expertise in data and intelligence, you can make the most of your digital marketing investment to make informed decisions. And informed decisions yield results.