CDP: Customer Data Platform
Nowadays, there’s so much data to use to better serve your clients that it can be difficult to see the forest for the trees. It might be tempting to just call it quits, but even the most extensive of data collections can be tamed and made useful. All you need is a customer data platform (CDP). And that’s where we come in.
All you need in one place
For the unfamiliar: a customer data platform is a kind of software that brings together all of the information you’ve gathered about your customers into one database. This means all 1st, 2nd and 3rd party data, including things like age, historic behaviour and browsing activity. In this way, the CDP is making data that was only accessible to one department (like your Customer Service representatives) now accessible to all (like your Digital Marketing team).
It’s a treasure trove of information that only grows more complex and useful as you utilise it in your daily business dealings. It provides you with customer profiles that are invaluable to perform well in the digital world.
A multitude of applications
Your CDP should provide a user-friendly interface helping your company to use your data. No matter if you’re looking to analyse customer behaviour, increase conversion or generate reports to inform your business decisions. A well-structured and mature CDP will assist you in all of these endeavours and more.
And it’s not just your organisation that’ll benefit from your CDP. Your clients will too, with better-targeted marketing campaigns that listen to and meet their needs, quicker processing, or even just not having to repeat their address to three different departments when dealing with your company.
A CDP is more than just the Rolodex of the modern era. It helps you assess, succeed, and predict. Piqued your curiosity? We’re happy to explore the various options with you.
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