DEPT® Appoints Irene de Vos as VP of Growth
DEPT®, the Growth Invention Company, today announced the appointment of Irene de Vos as VP of Growth in the Netherlands, effective May 1, 2026.
De Vos joins from Hearts & Science (Omnicom), where she served as Managing Director, and brings more than 20 years of experience integrating technology, data, and creativity in the service of full-funnel growth.
This hire signals a significant investment in DEPT®’s commercial engine as the company doubles down on its positioning as The Growth Invention Company. De Vos will lead a regional growth team tasked with building a structured, proactive new business engine and expanding existing partnerships across Benelux and Nordics, including with Dutch household names such as Praxis, bol, and ING.
De Vos brings a career that spans both sides of the industry
Beyond her commercial track record, de Vos brings a career that spans both sides of the industry — from client-side roles at brands like Basic-Fit and T-Mobile, to senior agency positions including Head of Strategy & Growth at OMD Netherlands (Omnicom) and Director of Consumer Insights & Database Marketing at Air Miles. Her work spans both global and well-known local brands – including Philips, L’Oréal, McDonalds, Versuni and Yazen Health – helping them connect business strategy with creative, technology, and execution to navigate complexity and achieve sustainable growth. She is also a member of Topvrouwen.nl, advocating for gender diversity in corporate leadership.
“What drew me to DEPT® was the energy and the entrepreneurial mindset; it felt like a place where people actually want to build and move things forward”. “I haven’t seen many companies combine technology and creativity in this way. The biggest opportunity right now is bringing those worlds together in a way that truly drives growth, and that’s exactly where DEPT® stands out.
”Irene de Vos, VP of Growth at DEPT®
“Irene brings something rare to our leadership team — she’s sat on both sides of the table. Having driven transformation from the client side, she knows instinctively what ambitious brands actually need to grow. That perspective, combined with her ability to build and scale cross-market strategies, makes her an invaluable addition as we continue to help the world’s most ambitious brands move faster.
”Dimi Albers, Global CEO at DEPT®
In just over 10 years, DEPT® has grown from a local specialist to a global technology and marketing company with 4,000 specialists across 30 offices.
Named Webby’s Agency of the Year for the fifth consecutive year, DEPT® has emerged as a true challenger to traditional networks. Recent senior hires including Chief Product Officer Roy Armale and Executive Creative Director for the Netherlands Pol Hoenderboom further strengthen a team already working with multi-market brands such as Praxis, bol, and ING.
