DEPT® x Optimizely Breakfast Session

Driving your website KPIs with UX Research and Data Insights: A Discussion on Experimentation and Conversion Rate Optimisation

Google is sunsetting its A/B testing and personalisation tool Optimize at the end of September 2023. Having launched 5 years ago, it was a great solution for many companies to get started with website optimisation. Loved and used by many, it is now time to look for alternative ways to keep your experimentation program going or take it to the next level.

Join us for a breakfast session where we talk about how we at DEPT® use UX research and data insights to identify areas for improvement, conduct A/B tests, and implement changes that drive results.

We are excited that one of the industry’s leading platforms, and our partner, Optimizely, will join us in presenting their platform as an alternative solution for Google Optimize and walk you through how to optimise your online presence.

AGENDA:

• 09:00-09:20 – Breakfast
• 09:20-10:00 – Driving your website KPIs with UX research and data insights
• 10:00-10:20 – Break
• 10:20-11:00 – The power of data-fueled experimentation
• 11:00-11:30 – Questions & Networking

Seats are limited! Sign up now to claim one of the few spots and have your questions answered. Breakfast is on us.