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How to thrive during this uncertain holiday season

Overview

We are currently experiencing an e-commerce boom, yet, according to eMarketer, retail sales in the US are expected to decline by 10.5%.

At the same time, e-commerce is assumed to grow by 18.0%. Now, usually, the holiday period is an important time to generate high sales volumes for numerous retailers. However, this year, due to lockdowns, social distancing measures and overall economic downturn, the next few months may be rocky. So how can your brand still survive and thrive during this holiday season?

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