IVY & OAK is one of Europe’s fastest-growing, direct-to-consumer fashion brands designed for women who value quality, simplicity, and style while being sustainable at the same time. They offer high-quality clothing that is affordable and made to last. As an online-first brand coupled with data-driven founders, they knew how important it was to have reliable and trustworthy web-tracking in place early on.
Ivy & Oak gained more control over their online marketing efforts
Combining all channels
Our team started by helping the fashion brand with its website tracking. We then proceeded to build a self-serve BI infrastructure. First, by implementing a modern ETL tool (Fivetran), which automatically loads their data into their warehouse (PostgreSQL). This allows IVY & OAK, for the first time, to have all of their data in one centralised area. Additionally, this creates a single source of truth for all employees which requires very little maintenance work. The custom data model created for the company enables them to evaluate the effects of their various marketing efforts and easily visualise them with the help of the beautiful dashboarding tool (Tableau). Making it easier than ever to uncover insights and, more importantly, to turn those insights into actions. This was instrumental in empowering the team to make quick optimisation adjustments to the marketing budget.
The power of visualisation
DEPT® helped IVY & OAK take an even more data-driven approach to their day-to-day marketing activities. Now they can visualise and optimise each individual channel as well as holistically throughout the entire customer journey by using some of today’s best Analytics and Business Intelligence tools. Additionally, moving forward data will be automatically imported from all marketing channels and team-specific KPI dashboards throughout the organisation will be updated accordingly. Lastly, we trained key employees who then trained others within their respective teams on how to leverage these tools. This has allowed the brand to be completely self-sufficient once the project was done.
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