How to tackle the cookieless world with server-side tagging

Join this DEPT® Talks and learn how server-side tagging can help you mitigate data loss and provide a strong measurement foundation for years to come.

Server-side tagging represents a paradigm shift within digital measurement, garnering more attention over the last year. Server-side tagging can not only help you mitigate data losses resulting from the gradual death of the cookie, but also provide a stronger measurement foundation for the coming years. In this session, we’ll talk about the benefits of server-side tagging and how you can implement it for your business. We can’t wait to welcome you to our brand new office in Christianshavn.

Programme:
9.00-9.30: Light breakfast

9.30-9.45: Welcome and introduction to the cookieless world –  Peter Tving, Head of Technology

9.45-10.15: Server-side tagging – Kristoffer Hald, Data & Intelligence Director

10.15-10.30: Q&A