Navigating the cookieless world
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As a result of consumer will, legislation and developments such as ITP, iOS14, and GDPR, the post-cookie world is nearly here. Businesses will be affected in some way at every stage of the cycle and across many industries. It’s time for marketers to dive into their data strategy and prepare for the new landscape.
The future of digital marketing has never been straightforward. While trends and emerging tech are always around the corner to disrupt how things work, planning for the long term in absence of the cookie may seem daunting. But all is not lost. In fact, the demise of the third-party cookie may have a silver lining. What was previously ‘the easy way’ has caused marketers to become complacent and somewhat invasive towards their customers. By needing to renew your marketing strategies and tools, you may end up with better engagement, improved ROI, and positive customer sentiment as a result.
Join us as we dive deep into what a cookieless world may mean for businesses and how you can continue to thrive, survive and evolve in a new digital environment.
Download the whitepaper ‘Navigating the Cookieless World’ and discover the 5 phases and 12 steps to make your digital marketing successful without cookies.