Creating a 3D NFT walking HAPE

Many NFTs have come and gone, but HAPE PRIME has taken the digital fashion landscape to a whole new level with each avatar being fully 3D, dressed in attention-grabbing outfits and bringing, most importantly, some serious attitude. 

Find out how DOGSTUDIO/DEPT® took on the challenge set by Digimental, the founder and lead designer at HAPE, to elevate the HAPE’s digital presence. The solution? The HAPE WALK.

HapePrime Phone Home@2x

How HAPE leveraged WebGL micro-framework

To create the HAPE ecosystem, DOGSTUDIO/DEPT®  worked with an already existing design; a well known anthropoid in the metaverse sporting fashionable clothes and a strong personality. With this in mind, the team had to design and build a website to give the HAPEs motion within a fully immersive experience.

The team went beyond the classic content-focused pages presenting NFT projects, using a new custom OGL WebGL micro-framework. OGL, a WebGL library used by developers who prefer minimal layers of abstractions, was customised into a micro-framework with specific in-house modules. These modules included a homemade PBR rendering engine, skinning, post-process and animation player, bringing the HAPE family to life.

HapePrime Sketch2@2x
HapePrime Dev@2x

Web design inspired by high fashion

With a website design inspired by high fashion magazines, the team was able to perfect the HAPE strut; an immersive walk which users use to scroll through the page and control their experience through rotation and different zoom levels. Every HAPE has a different style, attitude and personality, all of which were chosen by the design and development teams using an extensive Graphic User Interface.

HapePrime RedWalk@2x

The immersive experience was completed with custom music in rhythm with the HAPE strut, the cursor and its click animation, the Hapewalk icon, and bold CTAs.

HapePrime Black def@2x


visitors during launch month


minutes average time spent on the site on launch day


comments, likes and retweets on announcement post


weeks to build the platform


CEO / CCO at Dogstudio

Henry Daubrez

Discover more

Next Case

Scouts Australia

Personalize your experience

We use functional cookies to make the website work properly, analytical cookies to measure your behavior and marketing cookies for ads- and content personalization. We collect data on how you use our website to make our website easier to use, but also to tailor or personalize communication in advertisements, on our website or apps. Data collected through marketing cookies is also shared with third parties. By clicking accept you agree to this. More information? Read our cookie policy.