Illuminating Louis Poulsen: A radiant digital transformation 
Architecture, Art & Design

Louis Poulsen, a prominent Danish lighting manufacturer, overhauled their website to resonate with their minimalist Scandinavian design ethos. Elevating their digital presence, they intertwined their architectural products with enhanced user experience. The redesigned e-commerce site, with intuitive navigation and visual storytelling, mirrors the brand’s timeless sophistication. Interactive storytelling guides users through the Louis Poulsen universe, while the minimalistic design highlights products and accommodates promotions effectively. Explore the website here.

Takeaways Architecture, Art & Design

The website overhaul for Louis Poulsen was an innovative, extensive digital transformation aimed at mirroring the brand’s timeless sophistication and design heritage.

Customer journey was at the forefront, with careful attention to the design of a seamless, effortless navigation experience enriched by immersive storytelling across the entire site.

The result of our collaboration was a visually stunning extension of the Louis Poulsen brand, featuring a minimalistic design – an embodiment of their heritage, and showcasing a testament of their commitment to quality design and customer experience.

Crafting the digital vision

Louis Poulsen approached DEPT® with a clear objective: To update their website in sync with their minimalistic Scandinavian design ethos. Our plan was not just to redesign; we wanted to refresh the digital landscape and craft a forward-looking, naturally progressive evolution that integrates with Louis Poulsen’s brand identity.

Our strategy focused on realigning the user experience, emphasising a modernised design that fits and elevates Louis Poulsen’s brand guidelines. The goal was to deliver a premium online shopping experience, spotlighting Louis Poulsen’s content, refining user flows, and introducing navigation options for an enhanced and evolved digital presence.

Executing the evolution

From the refined elegance of their branded e-commerce site to the intuitive navigation and visual storytelling, each step was taken in close collaboration to craft an online experience that mirrors the timeless sophistication of the brand’s design heritage.

A branded e-commerce sight reflecting the design heritage: In creating the branded e-commerce site for Louis Poulsen, our team dedicated meticulous attention to design, aiming to enhance the customer’s experience and elevate the brand’s overall perception. The intention was to craft a digital space that not only accommodates transactions but becomes an embodiment of Louis Poulsen’s design heritage. We curated a minimalist digital environment by capturing the clean lines and timeless elegance synonymous with Louis Poulsen.

Seamless customer journeys: Intuitive navigation took precedence in our strategy, focusing on creating a seamless customer journey. Every aspect of the website was carefully designed to ensure users could navigate the product offerings effortlessly, enhancing their overall experience. We go beyond by offering product guidance, guiding users through the website, facilitating shopping by room, providing visual inspiration, and allowing users to preview products in different settings.

Design narratives to guide users through the universe: Our strategy transcends individual product pages, saturating the entire website with immersive storytelling. From captivating close-up images to narratives behind iconic products, we redefine the focal points across the Louis Poulsen online experience. 
Every section unfolds a unique story — from Louis Poulsen’s profound design heritage of our iconic products to the living universe that animates each creation. As users explore, whether landing on an article in the Reflections section or navigating product pages, we guide them through the Louis Poulsen universe. 

Visual extension of the brand: The website’s transformation into a visual extension of the Louis Poulsen brand was a deliberate and thoughtful process. Through a minimalistic design language, we created a website that would let the products shine, with the flexibility to cater to special promotions and releases. 
The design became a natural next step while still nodding to the brand’s history. Ensuring that every element on the website contributed to a cohesive and visually appealing representation of the future of Louis Poulsen.

Close collaboration: Our collaboration extended beyond the digital space. We worked closely with Louis Poulsen, engaging in a collaborative process to understand their business goals and address pain points. This collaborative effort ensured that the final product met and exceeded Louis Poulsen’s and its users’ expectations.

The project aimed to improve user engagement, conversions, and overall satisfaction. The result is a user-friendly digital platform that meets functional requirements and seamlessly integrates the brand’s values, heritage, and commitment to quality. It’s a testament to our commitment to elevating the online interaction with this iconic brand.


Strategy Director

Rasmus Keller Jansen

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